POP5, Bangladesh’s trendsetting creative agency known for fusing popular culture with innovation, proudly announces Masud Parvez as its new Chief Executive Officer. With 20 years of expertise in client servicing and marketing strategy, Masud has consistently demonstrated his ability to build strong client relationships and deliver impactful campaigns, earning him a reputation as one of the most dynamic leaders in the advertising industry.

Masud’s extensive brand experience in the advertising world is a testament to his ability to manage complex projects and deliver results that resonate with both clients and audiences. Over the years, he has worked with some of the most prominent brands in Bangladesh, including Grameenphone, Banglalink, International Cricket Council, HSBC, Perfetti Van Melle, Kallol Group, Abul Khair Group, Mastercard, LG, RSPL (India). His expertise spans across various sectors, having played a key role in large-scale brand experiences such as the 2014 ICC T20 World Cup, ensuring the event’s marketing captured the spirit of cricket and left a lasting impact on audiences worldwide. His work on the widely celebrated “Beautiful Bangladesh” tourism campaign further cements his reputation as a leader who can elevate a brand’s presence on the global stage. His role in Bangladesh’s first Cannes Lions win remains a career milestone, underscoring his contributions to elevating the country’s creative standards internationally.
A cornerstone of Masud’s career has been his extensive experience in foreign TVC productions. He has worked on the highest number of international TVC productions in Bangladesh, collaborating with leading global brands to create culturally relevant, visually compelling campaigns. His work on several hundred TVC and OVC projects has cemented his reputation as an expert in the field, adept at navigating the complexities of production while maintaining creative integrity.

Now, as CEO of POP5, Masud is bringing his unrivaled client servicing skills and strategic vision to the agency. “POP5 is at the forefront of blending creativity with cultural relevance, and I’m thrilled to lead a talented team as we redefine the benchmarks of creative excellence,” Masud said. “My focus will be on strengthening our client relationships and pushing the boundaries of what’s possible in advertising.”
Masud’s appointment marks a bold new chapter for POP5, as the agency looks to further cement its position as a leader in Bangladesh’s creative industry. With his deep understanding of client needs, expertise in production, and a forward-thinking approach to marketing strategy, Masud is poised to guide POP5 into an exciting new era of growth and innovation.