BBF Academy is delighted to introduce an exclusive masterclass on Brand Growth. As companies cut training costs, developing good marketing capability suffers. The business school courses can be expensive and sometimes overly theoretical leaving you to develop a marketing framework alone. The Koios Brand Growth masterclass program is your very own brand coach to help you raise your marketing game.
About Facilitators:
Anirban Ganguly, Founder & CEO, Koios Consult, Malaysia
Mr. Ganguly’s core strength is in designing customer experiences that fuel business growth, increase consumer demand, garner a greater share of wallet, and brand affinity that competitor’s envy.
As a leader with an obsessive focus on building customer/ brand value, he has both a macro (building up the company, product, and culture) and micro mindset (focusing on granular problem-solving) which allows him to decide with speed and conviction, engaging for impact (both stakeholders and customers), adapting proactively, delivering reliably. The leadership traits that allow him to do what he does are based on attributes such as, ability to create clarity when none exists, ability to spark energy, not only in my own team but across the organization, ability to succeed in an over-constrained space (less resource/crowded market), the conviction that if something is important enough one should try, even if the probable outcome is a failure.
Kaniska Chakraborty, Brand & Communication Professional
Kaniska Chakraborty, or KC as he is known, is a brand and communication professional with significant experience. He has worked in markets across the SAARC region in the space of advertising, research and brand management. He has engaged with brands such as Lux, Sunsilk, Close Up, Lipton, Coca Cola, Parachute, Tata Steel, The Telegraph, Exide batteries, Eveready torches and lights, Keo Karpin hair oil, ITC Hotels, Ananda Bazaar Patrika, The Daily Star, Dhaka Tribune, Bellissimo ice cream, Pepsi, bKash among others. He brings on board exposure to various cultures and constantly tries to associate his learning with his work.
Who should attend?
The training will result in direct business impact and is most relevant for senior managers
* Product Managers
* Marketing Manager/ Director
* Business Leaders
* Startup Leaders.
What to expect?
* Pushes participants beyond their comfort zones.
* Discover ideation tools and brainstorming techniques.
* Deep understanding of the user’s world.
* Take away implementation tools.
* Creating of workable concepts.
Masterclass Module:
Brand-Led Growth
• Brand led business ambition
• Brand Growth mindset
Insight
• Human, Cultural, Brand Truth
• Insight generation techniques
Positioning
• Brand Purpose
• Positioning 360
Growth Architecture
• Growth Archetypes
• Brand Architecture
Toolkit:
• Brand-led Business Growth Brief
• Insight Framework
• Consumer Portrait
• Architecture Framework
Virtual Platform
Date: June 05, 2021
Last Day of Registration: June 03, 2021
Course Premium: 20,000 BDT
bKash : 01788-677-566
Nagad : 01788-677-566
*Merchant Account
Contact Info: +880 1732 040 379
Email: [email protected]
