Following three days dedicated to inspiring and enabling creativity, Spikes Asia 2015 concluded the evening of September 11 with a packed Awards Ceremony at the Ritz Carlton Singapore.
Addressing the audience at the event, Lions Festivals CEO, Philip Thomas thanked the 93 judges from across APAC who’d spent the past week reviewing 4,351 entries in 18 categories, debating the work and narrowing the field. He described the resulting group of 421 winners that were chosen as setting a new creative benchmark for the Festival and the region.
This year’s Grands Prix went to:
Branded Content & Entertainment
Grand Prix: ADK Taiwan, Uni-President, ‘House of Little Moments Campaign’
Creative Effectiveness, sponsored by Y&R Advertising
Grand Prix: Lowe Lintas and Partners Mumbai, Hungama Digital Services Mumbai, India, Hindustan Unilever India, ‘Kan Khajura Station – From Dark to Connectivity’
Design
Grand Prix: DDB Group New Zealand, Auckland, Sky History Channel, ‘The Unforgotten Soldiers’
Digital
Grand Prix: Colenso BBDO Auckland, New Zealand, Volkswagen, ‘Reduce Speed Dial’
Direct
Grand Prix: Whybin\TBWA Group Melbourne, Australia, Sports Radio, ‘It’s Your Call’
Film, sponsored by Revolver / Will O’Rourke
Grand Prix: Saatchi & Saatchi Hong Kong / Del Campo Saatchi & Saatchi Madrid, Hong Kong, Changyou Online Game Developer, ‘Mother’
Film Craft
Grand Prix: Ramesh Deo Productions Mumbai / Taproot Dentsu Mumbai, India, Bennett Coleman & Co., ‘I am Mumbai’
Healthcare
No Grand Prix awarded
Innovation, sponsored by RadiumOne
Grand Prix: Grey Group Singapore, Talwar Bindi, ‘Lifesaving Dot’
Integrated
Grand Prix: Leo Burnett Melbourne, Australia, SPC Ardmona, ‘#MyFamilyCan’
Media
Grand Prix: McCann Melbourne, Australia, Tigerair, ‘Infrequent Flyers Club’
Mobile, sponsored by Vizeum
Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, ‘Look at Me’
Outdoor
Grand Prix: Grey Group Singapore, Talwar Bindi, ‘Lifesaving Dot’
PR
Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, ‘Look at Me’ Print Grand Prix: Lowe Indonesia, Jakarta, Unilever Indonesia, ‘Rural’, ‘Urban’
Print & Poster Craft
Grand Prix: Lowe Singapore, 3M Singapore, ‘Minestrone Soup’, ‘Olive Oil & Balsamic Vinegar’, ‘Sangria’
Promo & Activation
Grand Prix: DDB Group New Zealand, Auckland, BMW, ‘Reverse April Fools’
Radio
No Grand Prix awarded
During the ceremony, winners of the Young Spikes competitions were also announced.
The winning team for the Integrated Competition were David HK Tan and Simon Dall of Leo Burnett, Malaysia. In the Digital Competition, Simon Horn and Cassandra Tse won while the Media Competition went to hometown-duo Jazreel Koh and Karen Tay of PHD, Singapore.
Concluding the event were the Special Awards.
Lions Festival’s Chairman, Terry Savage, presented the Advertiser of the Year Award , sponsored by MediaCorp, to Unilever. The award was collected by Rahul Welde, Vice President of Media for Asia, Africa, Middle East, Turkey and Russia who earlier in the evening had seen a further two Grands Prix added to the three already claimed by Unilever over the last five years of the Festival.
Other Special Awards presented were:
Network of the Year
1. BBDO
2. Leo Burnett
3. DDB
Agency of the Year
1. Colenso BBDO, Auckland
2. Dentsu, Tokyo
3. DDB Group New Zealand, Auckland
Independent Agency of the Year
1. CJ Worx, Bangkok
2. Mori, Toyko
3. Fred & Farid, Shanghai
Media Agency of the Year
1. Starcom Australia, Sydney
2. ZenithOptimedia, Auckland
3. OMD China, Shanghai
Spikes Palm
1. morimori, Tokyo
2. AOI Pro., Tokyo
3. Primo, Buenos Aires
Full details of all the winners, as well as photos and videos from the event, will be available to view on the website at www.spikes.asia.
