Asian Brand Strategy (part 3)
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…