Mr. Mushtaque Ahmed, CEO, NetValue Institute of Brand Management (NIBM). He is teaching at IBA, DU for the last 17 years as an adjunct faculty for BBA, MBA, EMBA students, for subjects like Brand Management, Integrated Marketing Communications and Global Business. He has with him 21 years of experience in creating and building brands in a Multinational Company, and 20 more years as an entrepreneur. He is an executive member of Bangladesh Marketing Society and associated with Bangladesh Brand forum, ever since its inception in 2007. In the first ever Brand Management summit, organized by Bangladesh Brand Forum, Mr Ahmed was a key note speaker where he presented the ‘Pentagon of Value’ model for building powerful brand.
COURSE MODULE
Day 1: 3 Hours
1) Business Strategy towards creating and building a Strong Brand.
2) The paradigm shift in the concept of marketing!
3) What is Brand and Brand Management?
4) Brand Engineering and Brand Creating Steps.
5) The Brand Creation Model towards building of potential Brand Equity.
6) Videos on Business, Marketing, Promise & Positioning.
Day 2: 3 Hours
1) Building Brand through IMC for a powerful Brand Equity.
2) Roll of Promise, Positioning and Identity in creating remarkable IMC Campaign.
3) Creative guideline for making remarkable content.
4) Total Brand building Model and Brand Sustainability Model.
5) Some examples of TVC and Print/Digital Campaign.
Date: 20th & 21st November
Time: 06:30 PM – 09:30 PM
Virtual Platform: Zoom
For Registration:
Registration Deadline: 19th November, 2020 (Thursday)
Registration Fee: BDT 3,000/-
For Payment:
bKash: 01788-677-566
Nagad: 01788-677-566
* Merchant Account
Contact Info:
Phone: +880 1732 040 379
Email: [email protected]
