In a world where beauty and well-being are increasingly intertwined, Unilever continues to lead with purposeful innovation that puts consumers first. With the launch of Gluta-Hya Serum-in-Lotion, the latest addition to the Vaseline portfolio, Unilever Bangladesh is redefining bodycare, making science-backed skincare more accessible, inclusive and relevant to everyday life. Reimagining it beyond seasonal use and aligning it with the needs of today’s beauty-conscious consumers.
As skincare preferences continue to evolve, today’s beauty-conscious consumers are seeking lightweight, effective solutions that fit into year-round routines. This launch meets that shift head-on- delivering a product that brings together deep hydration and radiant glow, designed for every skin type and weather condition.
Skincare for Every Season, Every Body
Traditionally, body lotions have been associated with winter-heavy, rich textures formulated to combat seasonal dryness. But Gluta-Hya Serum-in-Lotion challenges that perception. With its feather-light, non-sticky texture, this next-generation formula offers intensive hydration and a radiant glow- no matter the season.
Designed for daily use, the lotion integrates seamlessly into modern routines. Whether you’re heading out under the summer sun or staying in during monsoon rains, this lotion keeps your skin feeling nourished, fresh, and radiant. Beyond a skincare step, it is a confidence booster, made for the rhythm of real life.
Glow Powered by Science: 10X Brighter Skin
What distinguishes this innovation is its powerful, research-driven formulation, available in two variants, each curated for specific skincare needs. Enriched with Glutathione and Hyaluron, and boosted by Niacinamide, the Dewy Radiance variant delivers 10X more effectiveness than Vitamin C- a benchmark in skin science efficacy. On the other hand, infused with Glutathione, Hyaluron, and Pro-Retinol, the Flawless Glow variant helps reduce blemishes, refine skin texture, and even out skin tone.
Packaged in sleek, modern tubes and framed by the tagline “Not just glow, Glutaglow”, the range conveys its promise of high-performing skincare with elegance and clarity.
A Global Standard, Now Within Reach
This launch is more than just a new product introduction; it reflects Unilever Bangladesh’s broader vision to make global innovation accessible to local consumers. By bridging advanced skincare technology with market-specific insights, the brand is expanding the definition of what is possible in personal care.
Available nationwide across retail stores, e-commerce platforms, and beauty outlets, the Gluta-Hya range is poised to become the new trusted staple in skincare routines. Its arrival signifies not just the next chapter for the Vaseline brand, but a new standard in skincare that blends science, sensorial experience, and inclusive access. In a market where consumers are becoming more discerning and informed, Unilever’s latest innovation reaffirms its leadership in beauty and personal care. Gluta-Hya Serum-in-Lotion stands as a testament to the power of combining global expertise with local needs, delivering not just a glow, but a glow that is grounded in science and made for everyday use.
