The second edition of Digital Marketing Summit (DMS) was held in city on 12th December to inspire and share the knowledge & practices of online marketing. DMS 2015 was presented by Grameenphone and organized by Bangladesh Brand Forum (BBF).

The day-long summit was designed with 5 key-note sessions of digital marketing experts, 2 insightful panel discussions, 3 exclusive deep-dive sessions, digital expo, and a special knowledge session for university students. The summit was held at GP House and attended by 350 marketing professionals of the country.

The summit took-off with a welcome note from Yasir Azman, Chief Marketing Officer of Grameenphone. In his speech he shared how digital is creating new business opportunities and allowing powerful ways to connect and converge with our customers beyond the traditional channels. Grameenphone is aggressively focusing to develop new and relevant digital services in select verticals such as communications, entertainment, storage, lifestyle and most importantly mobile for development e.g. health, education, agriculture to empower the people of Bangladesh.

Shariful Islam, Founder & Editor of BBF, inspired the participants to engage more in digital marketing, in his opening speech. He shared that Bangladesh has a bright prospect in digital marketing as most of its population is very young, adaptable and tech-savvy. He shared some recent statistics to underline the progress in online activities in the country.

“Fortune at the Bottom of the Pyramid-Translating ‘Digital’ for Bangladesh” was the first key-note session  presented by Ashish Thomas, Chief of Marketing & Strategy at SSD-TECH. He shared an overview of the growth prospect of digital activities in the lower socioeconomic tier of the country and how it will create a positive impact. Mobile apps being a popular installation in the virtual world, in her key-note session, Carrie Chen, Digital Distribution Manager of Telenor Digital, shared her learnings on Apps Marketing.

From Robosoft Technologies, Lakshmipathy Bhat, VP of Corporate Communications, discussed branding in the digital frontier through “New Advertising is Old Advertising at Heart”. Amit Sharma, Solutions Architect of Amazon Internet Services Pvt. Ltd. discussed on Amazon Web Service and how to utilize the infrastructure and services to create highly scalable and resilient application. Each session at Digital Marketing Summit 2015 was followed by interaction of the participants with the speakers.

For practitioners of digital marketing looking to bolster ground-level expertise, three Deep Dive sessions were also arranged. Deep Dive sessions were conducted by WebAble Digital – leading digital marketing and social media agency in Bangladesh, and SSD Tech – a leading tech company with multiple products for the local & international market.

Two extensive panel discussions were also hosted to address the challenges and opportunities in the digital eco-system and how an inclusive progress can be made in digital marketing. The panels were participated by experts from the digital and marketing fields of the country.

For university students an exclusive knowledge session was organized by Grameenphone titled ‘Go for Knowledge’ Around 250 students from eleven universities participated in the interactive session.

Presented by Grameenphone, Digital Marketing Summit 2015 was powered by SSD-TECH. The event was also supported by Symphony, Daffodil University as knowledge partner, The Daily Star as youth engagement partner, Ekattor TV as TV partner, Maverick as digital content partner, Webable as social media partner, and Masthead PR as PR partner. The summit was open to registration only.