The Return of Contextual Targeting in Digital Marketing
Remember when ads used to make sense? When a sports gear ad appeared right beside a football article, or a coffee brand showed up while you were reading about productivity?…
Digital Marketing in Malaysia: Strategies for Success in a Dynamic Landscape
ABSTRACT This article explores the strategies for mastering digital marketing in Malaysia, focusing on the retail industry, This article’s recommendations cater to retailers of various sizes, from small family-owned businesses…
Intent‑Based Marketing: The Future of Customer Acquisition
Intent-based marketing uses the behaviour of a person online to craft personalised messages that capture probable buyers who most likely will purchase from them. Customer intent can be found by…
COURSE ON DIGITAL MARKETING
Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the second batch of the course on ‘Digital Marketing’. Via this course, students will gain…
ONE-DAY CERTIFICATION COURSE ON DIGITAL MARKETING
Bangladesh Brand Forum, in association with Academy for Professional Qualification, and e-Career, introduces an online one-day certification course on Digital Marketing on Saturday, 24th February 2018. The course will focus on enabling students to build essential…
How does one deliver results by creating content?
A content is a front-line soldier for any venture, for any business. It's a content that allows us to put our efficiency and innovations to communications. A content is an…
Are We Using Mobile Advertising Effectively?
"What is the impact of mobile advertising? How do we expect it to make a change?" Questioning the technology and its ability to influence the digital platforms and lives of…
Building the Next Digital Marketing Campaign – Finding Out the Right Recipe
How can communication be done effectively through digital marketing? This is a question that most businesses may ask themselves as they consider how they can possibly boost their online sales…
Ice9 Interactive – Taking You on an Interactive Journey!
When a bunch of students completed their under-grad from one if the best institutions in the country in 2012, they had two choices in front of them – get into…
Digital Marketing Summit 2015 held in City, Presented by Grameenphone
The second edition of Digital Marketing Summit (DMS) was held in city on 12th December to inspire and share the knowledge & practices of online marketing. DMS 2015 was presented…