Bangladesh Brand Forum organised Asia Marketing Day 2023, gathering students, marketing professionals, and recognised experts to commemorate Marketing Guru Professor Philip Kotler’s 92nd birthday. The event, which took place across ten top universities in Dhaka, aimed at exploring the role of marketing in developing a SMART Nation and empowering Bangladesh’s youth.
A Vision for a SMART Bangladesh
Asia Marketing Day 2023, under the theme “Marketing’s Role in Creating SMART Nations & SMART Citizens,” focused on imagining a SMART Bangladesh. The event drew over 3,000 students in person and 20,000 pupils online and facilitated an open dialogue on defining the framework for SMART Bangladesh, equipping the youth accordingly. The engagement centred on the central premise of harnessing marketing methods to help Bangladesh become a SMART Nation.
The universities where the event took place were University of Dhaka, BRAC University, North South University, Independent University, Bangladesh, American International University-Bangladesh, Daffodil University, United International University, Canadian University of Bangladesh, Northern University Bangladesh and University of Liberal Arts Bangladesh.
Insights from Global Experts
The event started with a virtual session with Professor Philip Kotler, who shared his wisdom and skills with all ten universities. A panel discussion was held at the University of Dhaka’s Faculty of Business Studies with Mr Zunaid Ahmed Palak, MP, Prof. Syed Ferhat Anwar, and Prof. Hermawan Kertajaya. The remaining universities held Panel discussions concurrently, assuring comprehensive coverage and various perspectives.
Celebrating Professor Philip Kotler
A special cake-cutting ceremony commemorated Professor Philip Kotler’s 92nd birthday as a tribute to his enormous contribution to the marketing profession. Attendees expressed gratitude and admiration for his unique insights and assistance at the event. Professor Kotler’s virtual presence resonated powerfully with the participants, reinforcing their desire to be leaders in creating a SMART nation.
Empowering Bangladesh’s Marketing Community
Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum expressed his trust in Asia Marketing Day’s transforming impact, noting that the event presented Bangladeshi marketing students with a one-of-a-kind experience. Hearing with renowned marketing expert Professor Philip Kotler has surely boosted their confidence and motivated them to become catalysts for creating a SMART nation.
Asia Marketing Day 2023, they are provided with an opportunity to develop the marketing skills of the nation’s youth and envision a SMART Bangladesh. The event’s focus on marketing’s role in developing a SMART Nation provided significant insights and inspired participants to consider the future of marketing in Bangladesh critically. The event has set the scene for young marketers to define a SMART Bangladesh through innovation, creativity, and sustainable practices as the country embraces the challenges and opportunities of the digital era.
United Group presents Asia Marketing Day 2023, Smart Solution Partner Dotlines is an initiative of Asia Marketing Federation (AMF) and Marketing Society of Bangladesh (MSB). The event was organised by Bangladesh Brand Forum. Supported by – Buy Here Now, Daffodil International University, Nagad; Event Partner – PRAN, Tasty Treat; Strategic Partner – UCSI University Bangladesh Campus; Technology Partner – aamra Technologies Limited; PR Partner – Backpage PR.
