THE ART OF COPYWRITING
Written By Mehtaj Reza Like it or not, advertisement is now an interloper that consumers want to block and skip. Of all the 21st century challenges that marketers are facing,…
THE SUPERBRANDS OF BANGLADESH
Based in UK, Superbrands is the world’s largest independent arbiter of branding that pays tribute to exceptional brands all over the world. They have successfully published a series of 430…
13 TECHNICAL SEO FACTORS
Exactly what makes a website optimized for search engine rankings? Here are the 13 factors that will play a great role in Search Engine Optimization (SEO). If you require further…
THE PURPOSE OF PURPOSE
WHY DOES IT MATTER TO THE CONSUMER? It is now beyond doubt that purpose is critical for branding and how brands perceived as meaningful are benefitting from significantly higher share…
WHAT YOU CAN DO FOR A BETTER FINANCIAL FUTURE
Written by Izbath Tarik What is capitalism? An angle of elucidating it would be – ‘an economic system in which wealth creates more wealth'. Hence, you need to have wealth…
DO WOMEN NEED APPROVAL?
Written by Nafisa Nawal Khan Approval, by definition, is the act of agreement by two parties, one of which asks for permission to do something and the other decides the…
BUSINESS BEHIND FOOTBALL
Written By IZBATH TARIK It is the month of August. While turning over the pages of a newspaper you suddenly come across a headline with letters in bold printed, "Neymar…
WHAT DRIVES PROFITABILITY AT YOUR COMPANY
Written by Farhan Fuad Orzin Entrepreneurial journey is said to be exhilarating but make no mistake, the journey is not so smooth if you can't take the right decision at…
YOUTH AND CELL PHONES: FROM HEDONISTIC TO SOCIAL PURSUITS
Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today's youth is information smart – they know what…
WHAT RIVERINE BANGLADESH IS YET TO EXPLORE
Written by Mehtaj Reza Photographs by Arif Zaman Bangladesh, known for being the lush riverine country of Southeast Asia has some of the most fertile deltas. The delta plain of…
WHO RULED OVER TWITTER THIS FIFA WORLD CUP 2018
How did you express your emotion when your favorite team scored a goal in this World Cup? Most predictably, you yelled first in front of your TV screen and the…
WHAT MAKES SUPERBRANDS STAND OUT
Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The…
REINVENTING STORYTELLING – A LOOK INTO THE CHANGES IN CREATIVE COMMUNICATION
Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand's success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect…
UPHOLDING REPUTATION – AN INSPIRING TRUE STORY
The red light is known to go off every time danger strikes. However, we do not always see the calamity proceeding towards us. We stay blind to the hovering dark…
BBF MONTHLY | AUGUST 2018
Our August issue shares thoughts on Creative Communication, Superbrands, Copywriting, River Tourism, Business of Football and many more in-depth pieces. [ot-video][/ot-video] [button link="https://docs.google.com/forms/d/e/1FAIpQLSdevXuO9yGV5fz90Z7HVho21PeU1sy6zuMVIwWS0uiow9OvWg/viewform" icon="fa-book" side="left" target="" color="07b782" textcolor="ffffff"]SUBSCRIBE FOR PRINT…