In conversation with Vikas Mehta With a handful experience in advertising industry spanning over 29 years, Vikas Mehta has worked with numerous numbers of global and local brands, in India,…
Facebook, which is fundamentally a software company, with 2.0 billion active monthly users, has become the most influential medium when it comes to deciding which news to consume in digital…
Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President - South West Asia Operations at Coca-Cola India and South West Asia. Mr. Mukherjee joined the company back in 1998 and…
In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are…
Being a 90's kid, I remember watching the television series named "Robocop", which showed police officers using a telephone that could show live video of the person at the other…
Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most…
Employee health and wellness is often an issue overlooked by most businesses in countries such as Bangladesh. That's why some business use something like a benefit administration software. These systems…
Being creative is not a choice, rather a must – at least in creative communication. The recently held 7th Communication, therefore, initiated a workshop that would enrich the participants with…
Managers often choose competitive work environment as a means to motivate people. The idea of regularly being compared to your peers is a strong motivator to work harder and longer…
When the budget for the fiscal year 2017-18 was announced in June amid much fanfare and criticism, many were surprised to see the expected uniform VAT law pushed back by…
Digital is evolving at lightning speed and, in line with international trends; it is moving from conveying a message to creating an experience. Bangladesh is also witnessing a tremendous change…
The world is changing faster than ever. Technology is accelerating, job security is declining and income inequality is increasing. People are overworked and underpaid. With less time and freedom, people…
Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted…
Brands triumph on consumer loyalty as a measuring yardstick for recurring sales, being able to deliver consistent performance, and the satisfaction of offering right price for the item in order…
The seventh edition of Commward, Presented by Meghna Group of Industries honored 73 creative commercial campaigns across 17 categories through a grand award gala on 19th August at Le Méridien…