REGISTER FOR COMMUNICATION SUMMIT 2018
With the theme 'Creativity Matters', the 8th edition of Communication Summit is scheduled to take place on 8th September, 2018. Communication summit is a flagship initiative of Bangladesh Brand Forum,…
LOOKING AT THE BIGGER PICTURE
Written By Faisal Mahmud, Marketing Manager, Bangladesh Edible Oil Limited The first time I was exposed to the idea of Marketing Calendar was on my 5th year of service! After…
TAKE A BREAK FROM YOUR SMARTPHONE
You have a smartphone addiction and you are in denial. Okay, maybe "addiction" may come off as having too much of a negative connotation and you will not read this…
CREATE A TOMORROW THAT IS BETTER THAN TODAY
Lalit Kumar Gupta on Leadership Lalit Kumar Gupta has over 30 years of extensive business leadership experience and has led strategy formulation, execution and change initiatives across countries in Asia …
WORLD CUP AND BRANDS
Written By Nafisa Nawal Khan The FIFA world cup is one glorious occasion occurring every four years, and while my soccer writing is pretty sparse on this page usually, don't…
15 TIPS TO LOAD YOUR WEBSITE FASTER
Written By Rakib Hasan, Business Developer, Webable Digital MODIFICATION OF YOUR WEB HOST If you're using a crappy web host, If you're using a web host that is not properly…
FIND YOUR PASSION – ENJOY THE JOURNEY
Written By Izbath Tarik Every journey has its ups and downs. Every journey is inspired by an end goal, some of those end fruits are sweeter than the others. However,…
FIRST EVER BANGLADESH MARKETING DAY OBSERVED
Written by Halima Sadia & Raisa Mim Chowdhury A first of its kind celebration for the marketing enthusiasts of the country, Bangladesh Marketing Day has been observed on 1st July.…
CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018
Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players…
CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA
From their humble beginnings in the form of Microsoft Word’s PaperClip Assistant or MSN’s SmarterChild, Chatbots have certainly evolved since then. Their integration with global Messenger apps provides for a…
A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN
Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with…
BRAND CUP: HOW FOOTBALL’S BIGGEST BATTLE HAS TURNED INTO A FURIOUS FIGHT BETWEEN BRANDS
Written By Farhat Chowdhury A roaring crowd. Flags, jerseys and placards representing the two teams. Chants, anthems and the deafening roar of a thousand vuvuzelas. If you think these are…
MANAGING CUSTOMER JOURNEYS
A BAPTISM BY FIRE FOR ORGANISATIONS By Syed Ibrahim Saajid Customers have always been treated as the core of any organisation's success. However, the approach of catering to the customers…
WHY WINNING A CANNES LION MATTERS
BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination - the French Riviera. For decades,…
BBF MONTHLY | JULY 2018
Bangladesh Brand Forum Magazine: July 2018 [ot-video][/ot-video] [button link="https://docs.google.com/forms/d/e/1FAIpQLSdevXuO9yGV5fz90Z7HVho21PeU1sy6zuMVIwWS0uiow9OvWg/viewform" icon="fa-book" side="left" target="" color="07b782" textcolor="ffffff"]SUBSCRIBE FOR PRINT EDITION[/button]