BEXIMCO Pharmaceuticals Ltd is a leading manufacturer and largest exporter of medicines in Bangladesh. Incorporated in 1976, the company started its operation in 1980, importing products from Bayer, Germany and…
By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting…
Whenever we think of marketing, a flashy TVC or a brilliant billboard instantly comes to mind. Sometimes we also talk about the features of a product (especially tech products like…
The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values…
Bangladesh Brand Forum Monthly Magazine – October Issue https://issuu.com/bbfmonthly/docs/bbf_october_pdf?e=22947128/40289884
Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps. How big is a billion? If a billion…
By Jayant Savant Over the years, Dynamic Creative Ads, as well as advertising in general, has become a major tool used by brands to deliver their message across to a…
By Taposh Ghosh We are living in an era of boundless information. An era, where more change has arisen in the past decade, compared to changes over the past century.…
Written by Tajdin Hassan, Head of Marketing, The Daily Star [spacer color="88C200" icon="fa-book" style="1"] With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing…
The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme "Demystifying Digital Marketing". The day-long summit was conducted with five keynote…
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I was counting down the days since the beginning of May, and after months of waiting finally came the day, 19th September 2016. Not only was I excited about attending…
Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels…
Rancon Motors Limited, the Authorized General Distributor of Mercedes-Benz in Bangladesh has officially launched the new Mercedes-Benz E-Class on 1st October, 2016 at the Mercedes-Benz showroom situated in Tejgaon Gulshan Link…
Bangladesh Brand Forum Monthly Magazine – September Issue http://issuu.com/bbfmonthly/docs/bbf_september_pdf?e=22947128/39337538