Economic Boom – The Eid Way
by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes…
The Daily Star Strategy Master Honors Winners with Crest and Certificates
The Daily Star and Bangladesh Brand Forum has jointly organized the closing ceremony of The Daily Star Strategy Master today and honored the winners with crest and certificates. The event…
Standard Chartered AGROW Award 2016 Honours Exemplary Farmers & Institutions in Agriculture Sector of Bangladesh
Standard Chartered Bank, Bangladesh honoured individuals and institutions who served as outstanding examples in the agriculture sector of Bangladesh in recent time through the third AGROW Award. An award ceremony…
The Most Creative Minds from Beatnik and Strategeek
Lions Edit Competition Bangladesh 2016 Held to Find Out the Most Creative Young Professionals With a mission to find out the most creative & competitive young professionals in the marketing…
Media Industry of Bangladesh: The Way Forward
Written by Taposh Ghosh [spacer color="9CC234" icon="fa-book" style="1"] The media industry of Bangladesh, having to cater to an audience of 160 million people, has experienced exponential growth since its inception…
Queen’s Young Leader Osama Bin Noor Shares His Story at Bangladesh YouthFest 2016
Osama Bin Noor was one of the Lecture Series Speakers at Bangladesh YouthFest Gala Round. Bangladesh YouthFest completed its first season in early May of this year with a two-day festival…
Think to Think
Ayesha Jahan Bibha Why do you get paid? Please don’t feel attacked, because, I do really believe that it’s the right time to start with this basic and straight question.…
INNOVATION IS THE FOUNDATION BRANDING
Prof. Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology,…
The A.B.C.D.E. for a Digital Marketer
by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest…
IT and ITES Growth Key to Achieving Digital Bangladesh
With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES…
How to Make Your Idea a ‘Hot Selling Cookie’?
Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also…
Unleashing the Potentials of Mobile Advertising
by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable…
Ignite Your Inner Creativity – Participate in Lions Edit Competition Bangladesh 2016
Bangladesh Brand Forum (BBF) & The Daily Star, in association with Cannes Lions, are pleased to organize Lions Edit Competition Bangladesh 2016. The initiative aims at finding out the most creative & competitive young…