There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males Acrush is the latest hot boy band to appeal to the insatiable taste for "little fresh…
The economy of a delta driven by 1.6 billion people has suddenly discovered itself turning into a beautiful butterfly from a small neglected caterpillar. As the economy of the new…
If seen from a holistic perspective, Marketing is all about creating value. Whether in the form of a campaign or an activation or even a winter sales offer, creating value…
BUSINESS OF EDUCATION Education is a business of creating human capacity. So, schools today are manufacturing more and more human capacity. The question is – what is the capacity for?…
It is often said that the days of a powerful nation conquering weaker ones are long gone. Time has changed and so has the economic condition of all the nations.…
From the early days of mankind, we have witnessed the inception of things that have single-handedly changed the way we live, the way we commence business or even the way…
What is a subscription-based economy? Subscription-based economy is the outcome of a new business model where a customer pays a subscription price to have access to a product or service.…
By Arafath HossainThis article is about a follow-up study on analyzing YouTube contents about Bangladesh similar to the one done before on tweets about Bangladesh. In that last article I…
WHY DOES IT MATTER TO THE CONSUMER? It is now beyond doubt that purpose is critical for branding and how brands perceived as meaningful are benefitting from significantly higher share…
Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today's youth is information smart – they know what…
Written by Mehtaj Reza Photographs by Arif Zaman Bangladesh, known for being the lush riverine country of Southeast Asia has some of the most fertile deltas. The delta plain of…
BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination - the French Riviera. For decades,…
Remember the film WALL-E? I seem to remember it better and better every day now. The film painted a dystopian picture of a future Earth, inundated with garbage; and a…
Written By Taposh Ghosh The concept of a brand has been constantly evolving as the consumers to which they cater, grow over time and demand more out of these global…
Written by Sajid Mahbub The marketing landscape has drastically changed by recent emergence of Social Media. Long gone are the days when marketers used to push the messages as one…