THE PURPOSE OF PURPOSE
WHY DOES IT MATTER TO THE CONSUMER? It is now beyond doubt that purpose is critical for branding and how brands perceived as meaningful are benefitting from significantly higher share…
YOUTH AND CELL PHONES: FROM HEDONISTIC TO SOCIAL PURSUITS
Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today's youth is information smart – they know what…
WHAT RIVERINE BANGLADESH IS YET TO EXPLORE
Written by Mehtaj Reza Photographs by Arif Zaman Bangladesh, known for being the lush riverine country of Southeast Asia has some of the most fertile deltas. The delta plain of…
WHY WINNING A CANNES LION MATTERS
BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination - the French Riviera. For decades,…
IS IT TIME TO KILL THE CONSUMER?
Remember the film WALL-E? I seem to remember it better and better every day now. The film painted a dystopian picture of a future Earth, inundated with garbage; and a…
WORLD VALUE INDEX REVEALS HOW BRAND PURPOSE INFLUENCES CONSUMERS
Written By Taposh Ghosh The concept of a brand has been constantly evolving as the consumers to which they cater, grow over time and demand more out of these global…
DO SOCIAL MEDIA INFLUENCE CONSUMER’S DECISION MAKING JOURNEY?
Written by Sajid Mahbub The marketing landscape has drastically changed by recent emergence of Social Media. Long gone are the days when marketers used to push the messages as one…
WOMEN IN ADVERTISEMENT: HOW WE ARE SHOWING THEM AND WHAT CAN BE CHANGED
Written By Tarana Tabassum Pia The advertising industry of our country, while growing, is providing more on the plate for consumers to choose from – opening even more doors for producers…
WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON
A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters…
THE TERM THAT SHOOK THE OSCARS
The Academy Awards are always magical. The congregation of Hollywood’s most influential producers, creative directors and of course, the fleet of renowned actors and actresses. It’s a night when the…
A DAY WITH BANGLADESH ON TWITTER
By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in…
COULD FACEBOOK’S ALGORITHM REVAMP BE A BOON FOR MARKETERS?
BY HALIMA SADIA January 11th brought about an utter disruption in the world of online marketers. Zuckerberg’s announcement unfolding yet another algorithm change in Facebook’s newsfeed, came pretty much as…
“MARKETING” – IT’S NOT A LIAR’S JOB!
“We drink the can, not the beverage,” says Seth Godin, the author of the book All Marketers Are Liars. The quote paints an apt picture of how a consumer’s mentality…
ECONOMIC CONSEQUENCES OF CLIMATE CHANGE – HOW ARE WE FARING?
By Tahmina Islam & Tanjila Najnin The two word phrase that has stirred much debates, discussions and dilemmas among scientists, economists and global leaders is- climate change. Climate change is…
Rise of the World’s Most Powerful Editor
Facebook, which is fundamentally a software company, with 2.0 billion active monthly users, has become the most influential medium when it comes to deciding which news to consume in digital…