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Read more about the article The Asian Marketing Effectiveness & Strategy Awards 2016

The Asian Marketing Effectiveness & Strategy Awards 2016

  • Post author:BBF Digital
  • Post published:March 31, 2016
  • Post category:Brand Broadcast (PRs)/Initiatives/Review
  • Post comments:0 Comments

Record number of entries for Asian Marketing Effectiveness & Strategy Awards 2016 A record 1,231 entries from 20 countries were submitted to the Asian Marketing Effectiveness & Strategy Awards 2016.…

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Read more about the article Shifting Sands of the Apparel Industry

Shifting Sands of the Apparel Industry

  • Post author:BBF Digital
  • Post published:March 29, 2016
  • Post category:Analysis/Special Features
  • Post comments:0 Comments

By LightCastle Partners  Bangladesh currently sits as the second largest player in the apparel industry behind China. As China moves up towards more value-added products, it leaves behind more opportunities…

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Read more about the article The Bangladesh Growth Story

The Bangladesh Growth Story

  • Post author:BBF Digital
  • Post published:March 27, 2016
  • Post category:Analysis/Digital Marketing
  • Post comments:0 Comments

By LightCastle Partners Bangladesh's growth story is one that few saw coming. In the face of persistent challenges, the country's stable economic growth has provided the bedrock for a prosperous…

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Read more about the article Power of Design: Making Intent into Reality

Power of Design: Making Intent into Reality

  • Post author:BBF Digital
  • Post published:March 14, 2016
  • Post category:Analysis/Opinion/Special Features
  • Post comments:0 Comments

By Bharat Pratap Singh, Creative Director, Beximco Textiles Ltd. Design management is widely acknowledged as very important in optimizing the contribution of function of design in organizations, especially where survival…

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Read more about the article Bangladesh – The Next Global ICT Destination

Bangladesh – The Next Global ICT Destination

  • Post author:BBF Digital
  • Post published:December 24, 2015
  • Post category:Analysis
  • Post comments:0 Comments

By Shameem Ahsan, President, BASIS & CEO, Akhoni.com “Recognized as one of the Next Eleven (N-11) – a list of eleven countries having strong potential for becoming the world’s largest economies…

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Read more about the article Apparel industry in Bangladesh: What does the future hold for us?

Apparel industry in Bangladesh: What does the future hold for us?

  • Post author:BBF Digital
  • Post published:November 22, 2015
  • Post category:Analysis/Brand Buzz
  • Post comments:0 Comments

New statistics released by the World Trade Organization (WTO) have shown how much manufacturing has grown in recent years. More and more businesses are looking at a guide or other…

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Read more about the article Death of the Creative Genius 

Death of the Creative Genius 

  • Post author:BBF Digital
  • Post published:October 28, 2015
  • Post category:Analysis
  • Post comments:0 Comments

by Kazi Monirul Kabir I have been asked many times on how to get creative ideas; people think that there must be some formula that people in the creative industry…

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Read more about the article “Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times

“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times

  • Post author:BBF Digital
  • Post published:October 8, 2015
  • Post category:Analysis
  • Post comments:0 Comments

by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in any business no matter what, so it's necessary to identify…

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Read more about the article The Art of Entertainment On-Demand

The Art of Entertainment On-Demand

  • Post author:BBF Digital
  • Post published:July 14, 2015
  • Post category:Review
  • Post comments:0 Comments

Imagining a world where you can, restock your refrigerator, pay your bills, connect with your friends and remotely run a global business all with a touch of a button, was…

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Read more about the article The Flaw of Averages & Behavioral Finance

The Flaw of Averages & Behavioral Finance

  • Post author:BBF Digital
  • Post published:April 12, 2015
  • Post category:Analysis
  • Post comments:0 Comments

A Different Way to Look at Things The world of finance, as we know it, is going through a turmoil of changes. After the market crashes in the prominent financial…

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Read more about the article To Advertise or Not to Advertise on Radio in 2015

To Advertise or Not to Advertise on Radio in 2015

  • Post author:BBF Digital
  • Post published:April 9, 2015
  • Post category:Analysis
  • Post comments:0 Comments

Bangladesh has an emotional attachment with radio as a medium. Radio played important roles during a lot of our achievements and triumphs as a nation. Our biggest achievement ever, independence,…

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Read more about the article Brand New Year!  Predicting Changes in Consumer Behaviors

Brand New Year! Predicting Changes in Consumer Behaviors

  • Post author:BBF Digital
  • Post published:April 8, 2015
  • Post category:Analysis/Opinion
  • Post comments:0 Comments

It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it…

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Read more about the article Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World

Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World

  • Post author:BBF Digital
  • Post published:September 19, 2014
  • Post category:Analysis/Opinion
  • Post comments:0 Comments

Sir Alexander Chapman "Alex" Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English…

Continue ReadingBrand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World
Read more about the article Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond

Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond

  • Post author:BBF Digital
  • Post published:September 18, 2014
  • Post category:Analysis/Opinion
  • Post comments:0 Comments

The University of Liberal Arts Bangladesh (ULAB), hosted a forum entitled “Nike, Apple, Samsung and Beyond: The Changing Nature of Global Brands" at the ULAB Auditorium.   Chris Riley, one of…

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Read more about the article Brand Breakout – How Emerging Market Brands Will Go Global

Brand Breakout – How Emerging Market Brands Will Go Global

  • Post author:BBF Digital
  • Post published:September 18, 2014
  • Post category:Opinion/Review
  • Post comments:0 Comments

Anyone with more than a passing interest in how global brands develop should take note. Financial Times June 19, 2013 Last month the Best Brand Awards 2013, held by Bangladesh…

Continue ReadingBrand Breakout – How Emerging Market Brands Will Go Global
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