The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme “Demystifying Digital Marketing”. The day-long summit was conducted with five keynote sessions from globally recognized digital marketing experts, two case study presentations, one interactive panel discussion, four break-out sessions and digital expositions of different brands. Digital marketing is a great way to find a way to market via social media, digital marketing in China is becoming more popular. An initiative of Bangladesh Brand Forum (BBF), DMS 2016 was presented by HUAWEI and powered by SSD – Tech and was organized in association with The Daily Star.
The summit kicked off with the welcome note of Mashrur Hassan Mim, Head of Marketing, Huawei Technologies Bangladesh and special note of Mahfuz Anam, Editor, The Daily Star. Renowned Visual Artist Nazia Andaleeb Preema, who is also the Director of Bangladesh Brand Forum and President of Women in Leadership, gave her opening note to enthuse the attendees.
The summit brought leading and global industry professionals, decision-makers and thought leaders under one roof to exchange and share their experiences about all aspects of digital marketing. From the digital marketing agency Dallas TX has to the SEO specialists from New york, thousands of guests came to watch some excellent speakers talk about their passions. The need for digital marketing companies tend to not only improve a business’ reach in the online world, but also improve on their growth from the aspect of their brick and mortar store. Internet advertising agencies such as Marketing Refresh, thus become beneficial to businesses who are looking to grow in their respective domains.
The keynote speakers were – Fergus O’Hare, Director of Facebook Creative Shop for APAC; Md. Mehedi Reza, Product Operations Manager, Alibaba Group; Suresh Ramaswamy, Digital Lead – Regional Director, SEA, Grey Group; Hemant Mehta, Senior Vice President, Media & Retail Businesses, IMRB and Mr. Monirul Kabir, CIO, Spider Digital Innovations.
Two successful case studies were presented by Strategeek Digital and Magnito Digital. One insightful panel discussion, focusing on ‘Creating meaningful consumer engagement through digital marketing’ was moderated by Mr. Hasan Mehdi, CEO, SSD-Tech, along with 5 more panel members – Syed Tanzim Rezwan, Marketing Director, Reckitt Benckiser Bangladesh; Monirul Kabir, CIO, Spider Digital Innovations; Solaiman Sukhon, Head of Marketing, Aamra Networks; Redwan Hafiz, Co-founder and the People’s Champ, Analyzen Bangladesh and, Sanjid Hossain, Head of Digital Services, Mobireach.
To strengthen ground-level expertise for digital marketing practitioners, the summit held 4 breakout sessions. These specialized breakout sessions were conducted by expert digital marketers from Google, Alibaba, WebAble, and SSD-Tech, who focused on different analytical aspects of digital marketing.
Digital Marketing Summit 2016 was presented by Huawei and powered by SSD-Tech. The summit was initiated in association with The Daily Star and also supported by – Event Partner Le Meriedien, Knowledge Partner MSB (Marketing Society of Bangladesh), IT Partner Aamra Networks, PR Partner Masthead PR, and Social Media Partner WebAble.
Glimpses of Digital Marketing Summit 2016
