Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing etc. Most recently, he has published a book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.

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Professor Chattopadhyay is on the editorial review boards of the Journal of Consumer Research, Journal of the Academy of Marketing Science, Long Range Planning, and many others. For his research, he has been the recipient of several awards, including the Robert Ferber Award. He is a Fellow of the Institute on Asian Consumer Insight.

He is on the advisory boards of several companies and a consultant to multinational firms. Professor Chattopadhyay is co-directing INSEAD Leadership Programme for Senior Executives – India.

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Professor Chattopadhyay holds a PhD from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.

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