The Young Lions Competition Bangladesh 2024 has opened registration for the creative agencies to represent Bangladesh in the upcoming Spikes Asia Competition 2024, which is to be held in Singapore on March 2024.
Initiated by Bangladesh Brand Forum (BBF), in association with Cannes Lions & In collaboration with The Daily Star, AdClub Dhaka and Advertising Agencies Association of Bangladesh. the initiative aims at finding out the ultimate, creative & strategic young professionals employed in advertising and communications businesses in a skill discipline relevant to their chosen competition. Teams of two members can be nominated by advertising agencies for Integrated and Digital Campaign competitions.
On the day of the event, a confidential brief will be unveiled and based on it the participating teams must create a campaign, within 7 hours at the venue. In the Integrated Campaign category, teams must design and develop a strategic roadmap for a comprehensive campaign. Shifting to the Digital Campaign category, the task will be to creatively leverage technology in addressing the brief’s challenges.
Competitors must be aged 30 years old and under (born on or after 21 June 1993) and employed in the advertising or communications businesses in a skilled discipline relevant to their chosen competition.
The winning teams will be selected on the same day by a jury panel comprising prominent experts from the field of marketing & communication. The champion teams of both categories will represent Bangladesh in the Spikes Asia Competition 2024, to be held in Singapore on 08 March 2024 to 14 March 2024.
The last date for registration is January 16 (Thursday).
The day-long competition will be held on January 20, 2024 (Saturday). Marketing Society of Bangladesh (MSB) is the Knowledge Partner, and Roaring Lions is the Strategic Partner of the competition.
