Restless Pursuit of the Credulous Mind in a World of Grey
A Brand Knowledge Pill a day, keeps the unhealthy symptoms away. The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses. Day 12 Pill 1 (Morning)…
The Flaw of Averages & Behavioral Finance
A Different Way to Look at Things The world of finance, as we know it, is going through a turmoil of changes. After the market crashes in the prominent financial…
RMG 2021 Session 2: Infrastructure – The Road to Chittagong and Beyond
Bangladesh Garment Manufacturers and Exporters Association (BGMEA) jointly organizing a 3-day event “Bangladesh RMG 2021 - 50 Billion USD in 50 Years” with Alliance, American Apparel & Footwear Association (AAFA),…
TRENDS & TANGENTS
A Brand Knowledge Pill a day, keeps the unhealthy symptoms away. The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses. Day 11Pill 1 (Morning)…
To Advertise or Not to Advertise on Radio in 2015
Bangladesh has an emotional attachment with radio as a medium. Radio played important roles during a lot of our achievements and triumphs as a nation. Our biggest achievement ever, independence,…
Inspiring Women of All Time
From feminism to fashion, women in a world of challenging conventions made a contribution to creating new opportunities for their contemporaries and the following genres. Women have been defying all…
Partha Sinha on Creativity
Among the many creative marketers enlightening the audience at Communication Summit at Commward 2014, Partha Sinha well captured the attention of the marketers with his keen observation on the current…
National F-commerce Summit 2015 by GEEKY Social Entrepreneurship, technology, and brand-building at their best!
What makes a brand super-brand? Opinions will largely vary but an interesting point to start would be the phenomenon of people using that brand as a “verb”! Confused? Don’t be.…
First ever ‘BTL Enclave’ organized by IICE
“Below the Line” media campaign or activation has become a recent buzzword among all commercial entities that are willing to take their product or services to the rural Bangladesh. In…
Where Women Can Shine
Unilever Bangladesh Limited (UBL), the personal care company, has been providing the women of Bangladesh great products which helps them feel good, look good and get more out of life.…
Will Happen, that has Never Happened Before!
Sonjoy Shill, appraised by family and relatives for his outstanding cooking expertise, turned his necessity into passion, soon to be profession. For him, it was tough to manage quality food…
Rashed Ahmed on Transformational Leadership
With a promise to boost the local talents to the next level and the global standards, a unique event, HR Concert 2015, was organized by HR Kites Bangladesh on January…
Calendars to Build a Better Society
Bangladeshis are passionate. They throw themselves heart and soul into the activities they enjoy and live life to the fullest. Football and Cricket are sports that evoke a nationwide response,…
BANGLADESH: Economy & Industry Reminiscing 2014: How far have we fared to Face the year Ahead?
After a tumultuous 2013, the year 2014 has been a year of revival, a year of rebuilding the lost image, economy, business and equity. Looking at a country to predict…
Brand New Year! Predicting Changes in Consumer Behaviors
It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it…