The Nexus Method: A Smarter Way to Organise Ideas, Projects, and Decisions
Each generation has struggled with its own challenges; however, ours can be described by a single word: overload. We live in an era when the information flows all over the…
Decoding Netflix: A Case Study In Customer-First Innovation
In 2007, JPMorgan analyst Barton Crockett issued a statement stating that Netflix was facing tougher competition from Blockbuster than originally expected. In 2007, Netflix was facing a peculiar crunch situation.…
The PR Advantage: How Brands Build Trust Where Ads Fail
Earning the trust of younger generations has become the critical factor for success in a crowded digital world, alongside the need for visibility. In today’s fragmented digital landscape, capturing the…
META SUPERINTELLIGENCE LABS: THE FUTURE OF AI—OR ANOTHER COSTLY MIRAGE?
Mark Zuckerberg has already gone through an audacious pivot: rebranding Facebook as Meta and betting big on the Metaverse. It is now regarded as one of the most prominent technological…
Youth Must Be at the Centre of Sustainability: Insights from Dr Nurunnabi
Professor Dr Mohammad Nurunnabi, UNESCO Chair in Education for Sustainable Development, Green Skills, and Climate Actions; Founding President & CEO, Global Oxford Impact Group, attended the Sustainability Summit 2025 as…
The Emergence of Esports in Bangladesh
Esports in Bangladesh has crossed a line that once looked impossible. On 13 July, the Ministry of Youth and Sports issued a gazette officially recognising esports as a sport. That…
Shelf Life: Why Some Brands Endure and Others Fade
In the UK, several heritage food and drink names are leaning on nostalgia. Walkers added two new flavors in 2024 after 20 years without change, while Nik Naks brought back…
AI Psychosis: Real Risks Beyond the Hype
The rapid spread of large language models (LLMs) and AI chatbots has resulted in extraordinary benefits across a wide range of areas, including education and healthcare. More often than not,…
ELON MUSK WANTS GROK TO SELL YOU STUFF—CAN USERS TRUST IT?
$250 million. $4 billion. $85 billion. That's how much companies like xAI, Google, and OpenAI are paying to train and run AI models like Grok, Gemini, and ChatGPT, respectively -…
From 35% to 20%: Bangladesh Achieves Major Tariff Breakthrough with the US
Introduction After months of uncertainty and diplomatic effort, Bangladesh has achieved a significant breakthrough in its trade relations with the United States. On 1 August, the US agreed to reduce…
BRAC Bank’s Commitment to Sustainability and Ethical Growth
BRAC Bank believes in a value-driven approach for every CSR-focused initiative, strategy, and action, which aligns with BRAC's work philosophy. Noteworthy initiatives of the bank, such as introducing small-ticket loans…
A Legacy of Honesty, Creativity, and Brand-Building
To mark the 51st anniversary of Adcomm Limited, one of the pioneering forces in Bangladesh’s advertising industry, Bangladesh Brand Forum (BBF) sat down for an exclusive conversation with Geeteara Safiya…
Surviving the Modern Workplace: Fatigue, Burnout, and You
A generation ago, “working hard” meant showing up, doing your job, and heading home when the day was done. Work had boundaries, physical, emotional, and psychological. Today, those lines have…
Pathao Pay: Your YOUniverse, Your Way
In today’s fast-paced Bangladesh, managing money can feel like juggling multiple tasks at once, splitting bills, paying for rides, sending cash to family, or running a small business. Traditional banking…
Monetary Tightening and Reform: Can Bangladesh Balance Inflation and Growth?
Inflation is a rise in the general price level of goods and services in an economy over time. When inflation is high, the purchasing power of money declines, affecting households,…
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