AkijBashir Group and MHM Properties Ltd. have entered into a strategic partnership to strengthen collaboration in delivering premium building material solutions and enhancing customer value in Bangladesh’s real estate and…
There was a time when AI in marketing meant automating emails or plugging in some predictive analytics to guess which leads might convert. Those days already feel distant. We are…
The Engagement Trap Marketers have always loved numbers. Clicks, likes, shares, impressions - they look neat on dashboards and make for convincing slides in boardrooms. Digital advertising supercharged this obsession…
Each generation has struggled with its own challenges; however, ours can be described by a single word: overload. We live in an era when the information flows all over the…
In 2007, JPMorgan analyst Barton Crockett issued a statement stating that Netflix was facing tougher competition from Blockbuster than originally expected. In 2007, Netflix was facing a peculiar crunch situation.…
Earning the trust of younger generations has become the critical factor for success in a crowded digital world, alongside the need for visibility. In today’s fragmented digital landscape, capturing the…
Mark Zuckerberg has already gone through an audacious pivot: rebranding Facebook as Meta and betting big on the Metaverse. It is now regarded as one of the most prominent technological…
Professor Dr Mohammad Nurunnabi, UNESCO Chair in Education for Sustainable Development, Green Skills, and Climate Actions; Founding President & CEO, Global Oxford Impact Group, attended the Sustainability Summit 2025 as…
Esports in Bangladesh has crossed a line that once looked impossible. On 13 July, the Ministry of Youth and Sports issued a gazette officially recognising esports as a sport. That…
In the UK, several heritage food and drink names are leaning on nostalgia. Walkers added two new flavors in 2024 after 20 years without change, while Nik Naks brought back…
The rapid spread of large language models (LLMs) and AI chatbots has resulted in extraordinary benefits across a wide range of areas, including education and healthcare. More often than not,…
$250 million. $4 billion. $85 billion. That's how much companies like xAI, Google, and OpenAI are paying to train and run AI models like Grok, Gemini, and ChatGPT, respectively -…
Introduction After months of uncertainty and diplomatic effort, Bangladesh has achieved a significant breakthrough in its trade relations with the United States. On 1 August, the US agreed to reduce…
BRAC Bank believes in a value-driven approach for every CSR-focused initiative, strategy, and action, which aligns with BRAC's work philosophy. Noteworthy initiatives of the bank, such as introducing small-ticket loans…
To mark the 51st anniversary of Adcomm Limited, one of the pioneering forces in Bangladesh’s advertising industry, Bangladesh Brand Forum (BBF) sat down for an exclusive conversation with Geeteara Safiya…