Why Personalization Fails and How Marketers Can Fix It
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…
Syed Mohammad Kamal is the Country Manager of Mastercard Bangladesh, leading the company’s efforts to expand digital payment acceptance and financial inclusion in the country. He has more than 25…
As Bangladesh accelerates toward a digitally driven economy, fintech has emerged as one of the country’s most consequential frontiers for innovation, inclusion, and institutional transformation. The Mastercard Presents 5th Bangladesh…
BRAC Bank has appointed Md. Asif Bin Idris as Deputy Managing Director (DMD) and Head of Corporate, Commercial & Institutional Banking, effective December 30, 2025. He will also serve as…
Bangladesh’s ready-made garment (RMG) industry is massive, employing approximately 4.6 million workers (60–65% women) across some 4,600 factories. It generated nearly $39.35 billion in exports (~81.5% of total exports) in FY2024, accounting…
“Speed builds assets; patience builds resilience.” Let’s start with a question: How Western conditional lending and China’s Belt and Road financing shape Bangladesh’s economy, sovereignty, and strategic future. Introduction Bangladesh…
The mathematics of food in Bangladesh reflects both strength and opportunity. The country produces 37.7 million tonnes of rice annually—enough to rank third globally, behind only China and India. Yet…
SDG Champion Prize 2025 won by Electro Mart group that manufactures Konka, Gree and Haiko electronics products in Bangladesh. The award was presented in Nepal. Dr. Rambhakta Thakur, former Ambassador…
To make customer access easier, Electro Mart Group, one of the country’s leading manufacturers and marketers of global electronics and home appliance brands Konka, Gree, and Haiko, has inaugurated a…
Deli, the globally renowned stationery brand, in collaboration with ACI, officially launched their joint program under the inspiring theme “Beyond the Ordinary, Beyond the Boundary” at a grand event held…
The December 2025 edition of BBF Monthly examines how leadership, technology, and generational shifts are reshaping both Bangladesh’s economy and the global business order. The issue opens with reflections from…
The November 2025 edition of BBF Monthly traces Bangladesh’s shifting economic and creative landscape, beginning with insights from two major industrial gatherings that reveal how technology, communication, and leadership are…
Bangladesh Brand Forum, the largest platform of brand practitioners and enthusiasts in Bangladesh, honored the prestigious Best Brand Award for the 17th consecutive year by arranging a Grand Gala ceremony…
For as long as we have seen in the last decade, Bangladesh’s digital marketing playbook has looked something like this: set up a Meta ad account, launch campaigns targeting Dhaka-based…
In an era marked by accelerating technological change, economic uncertainty, and rising sustainability challenges, the value of research-led dialogue and cross-sector collaboration has become increasingly evident. Against this backdrop, the…