BELÉM 2025: WHY COP30 MUST DELIVER REAL CHANGE
For nearly three decades, the annual United Nations Climate Change Conferences, better known as COPs, have been the world’s main decision-making arena for tackling global warming. When the first COP…
Marketing 6.0 and Human-Centric Leadership: Lessons from Global and Southeast Asian Organizations
Abstract This article explores the evolution of Marketing 6.0, emphasizing the integration of artificial intelligence with human-centric values, particularly empathy, as a strategic driver in marketing leadership and organizational growth.…
The Quiet Crisis of Too Many Tools, Not Enough Direction
The marketing environment has shifted into a state where new AI platforms appear so frequently that it has become difficult to treat any single launch as notable. Every promise to…
Disagreement Done Right? The Hidden Skill of Modern Workplaces
In today’s world, diverse perspectives are not just common; they are essential. Each individual brings unique beliefs, experiences, and ideas, and together, these differences form the foundation of creativity. Wherever…
The Great Media Shakeup – Why Journalists and Publishers Are Building Their Future on YouTube
For a profession that was once built almost entirely on ink, paper, and the quiet hum of a newsroom, journalism today feels more like a survival sport. Every year, a…
The Cost of Poor Customer Experience
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
Your Holiday Starts Here: Let The Journey Change You
Winter arrives with its own quiet magic. The air cools, the days feel softer, and a familiar longing begins to form — a desire to pause, to step away, to…
Brand: The soul of a business
What turns a business into a ‘brand’? Think about Singer. The company introduced its sewing machine in 1851. Sewing machines were revolutionary but very expensive at the time, costing more…
More Than Exercise: Relational Meanings of Mobile Fitness App Use Among Married Men in Ghana and Its Implications for Digital Lifestyle Innovations
Abstract This study investigates how married men in Ghana engage with mobile fitness applications and the relational meanings that emerge from their use. Drawing on qualitative data from focus group…
Gen Z Wants Trust, Employers Want Accountability: Can Both Win?
There was a time when communication revolved around simple responses like yes, no, and very good. But Gen Z, born between 1997 and 2012, refuses to operate within that old…
COP 30 in the Amazon: Climate Diplomacy at a Crossroads
The first climate summit held in the world's largest rainforest delivered a verdict as mixed as the ecosystem surrounding it. COP 30 convened in Belém, Brazil, November 10-21, 2025, producing…
Strategic Alignment of Marketing Technology: A Conceptual Framework for Capability Building in Malaysian Firms
Abstract The rise of marketing technologies (MarTech) has significantly altered how organisations approach customer engagement, decision-making, and capability development. However, the effectiveness of MarTech adoption often hinges not on the…
BRI’s $124 Billion Comeback: The Economics Behind China’s Biggest Global Push Yet Domestic economic pain, geopolitical competition, and the race to build a parallel global order drive Beijing’s trillion-dollar gambit
The Belt and Road Initiative hit record investment levels in 2024–2025, not despite China's economic troubles but because of them. As domestic growth stagnates and Western decoupling accelerates, Beijing is…
Top 25 in Gender Equality: Is Bangladesh Building a New Global Identity?
In June 2024, Bangladesh plummeted 40 places to 99th on the World Economic Forum's Global Gender Gap Index—the steepest fall of any nation that year. Twelve months later, the 2025…
14th Communication Summit 2025: Explores Chaos, Culture, And Creativity
In a communication landscape increasingly shaped by noise, fragmentation, and cultural volatility, the 14th Communication Summit arrived as a timely pause for reflection and recalibration. Held on November 15 at…
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