Why PR Trumps Marketing for Startups
As Bill Gates once quoted: “If I were down to my last dollar, I would spend it on public relations.” In the fast-paced world of startups, the race for attention…
The Power and Perils of Movement Marketing: Connecting Brands with Social Causes
Branding is the last thing that comes to mind when the world is falling apart, gradually. But unbeknownst to mankind, branding, in times when social movements are reshaping the ways…
From Policy to Practice: Habibullah N. Karim on Cybersecurity in Bangladesh
Habibullah N. Karim is a prominent figure in Bangladesh's IT industry, renowned for his leadership as Founder and CEO of Technohaven Company Ltd. Since its establishment in 1986, the firm…
Shattering Stereotypes: Mothers balancing work and home
Dhaka's corporate and business sectors buzz with the energy of entrepreneurs and professionals. But for a unique set of individuals, these jobs happen to be more than just a medium…
Reinventing the Supply Chain Game: Four Dynamics from Nike
Nike, Inc., headquartered near Beaverton, Oregon, dominates the sports apparel, footwear, and equipment industries with diverse offerings, ranking among the foremost providers globally. Benefiting from a robust brand, efficient distribution…
Why Branding is Important for any Product
How do we define branding? According to the Oxford Dictionary, branding is the activity of giving a particular name and image to goods and services so that people will be…
Dr. Tulsi Jayakumar’s Perspective on Nurturing Women Entrepreneurs in Family Businesses
BBF: How do you perceive the significance of platforms like Women in Leadership in fostering gender equality in leadership roles? Dr. Tulsi: Well, I think having these platforms is very…
Boiragee: Revival of Cultural Aesthetics and SMEs Thriving on Modern Flux
Western individualist ideas falter at the salvation of cultural aesthetics. Collective consumer behaviour prevails at every festivity celebrated in Dhaka. Exceeding over 500% more foot traffic than the initial response,…
From Tetris to Roblox: Gen Z Redefines the Modern Workplace
Generation Z will soon surpass Millennials as the world's most populous generation, with over one-third of the world's population identifying as Gen Z. In 2024, we will see a fundamental…
Crab-like Career: The Value of Lateral Moves
In the traditional professional narrative, success is frequently portrayed as a vertical ascension up the corporate hierarchy. One scales the career ladder or climbs the greasy pole, hoping for quick…
Deadline Extended: Submit Your Entries for Commward 2024 by July 3
The nomination submission deadline for Commward 2024 has been extended to July 3, 2024. Bangladesh Brand Forum, unveiled the submission process of its flagship initiative Commward on May 19 by…
Empowering Emerging Market Retailers: A Personal Journey in the Next Billion B2B Ordering Project
In November 2019, I embarked on an ambitious journey with the Next Billion B2B Ordering Project aimed at transforming the traditional retail landscape in Asia. Our vision was to empower…
An Essence Is Essential To Identify A Great Brand – Preema Nazia Andaleeb
BBF: How was your overall experience visiting Greece? And How did you find the atmosphere at the International Scientific Conference & Day Conference of Young Researchers? Preema Nazia Andaleeb: From…
Gulf Financial Markets: Pursue Reforms Despite Geopolitical Strains
It was envisioned as a fresh start for the Middle East: a tranquil, impartial centre where Arabs and Jews, Shiite Iranians and Sunni Arabs, as well as individuals from America,…
The Canton Fair
The Canton Fair, also known as the China Import and Export Fair, takes place twice a year in Guangzhou, China. It is the largest trade fair in China and attracts…