Why Nike’s “Why Do It?” Feels Like Its Most Honest Campaign Yet
A brand that once needed no explanation has suddenly found itself speaking to an audience that demands one. For nearly four decades, the simple power of “Just Do It” made…
Can AI Fix the World’s Growing Waste Crisis?
The global waste problem is no longer a technical afterthought. Across cities and industries, the traditional approach of collecting everything, dumping or burning most of it, and recycling what remains…
Youth Power and the AI Gap: Can Bangladesh Turn Enthusiasm Into Economic Power?
Bangladesh is at a pivotal point in its economic trajectory. Bangladesh’s demographic dividend is its booming and tech-savvy youth population. And their attention is increasingly turning to artificial intelligence. Over…
THE GREAT GREEN WALL OF CHINA: CAN THE WORLD’S TOP EMITTER BECOME ITS CLEANEST POWER?
Speaking via video at the UN Climate Summit in New York, China's president Xi Jinping outlined his country's climate ambitions. Although the stated goals may not have been as ambitious…
What 3% Global Growth Really Means in an Unsteady World
In its latest forecast, the IMF projects global growth to hold steady at around 3% in 2025, the same pace as 2024. At first glance, the number may seem unremarkable.…
The Shift from “We” to “Me”: What 2025 Demands from Brands
For most of the last decade, brand purpose sounded like a global rallying cry. From saving the planet to fixing inequality, brands released glossy films, manifestos and pledges that painted…
Why Attention, Not AI, Is the New Marketing Edge
The internet has entered a new phase where content creation is effortless, instant, and limitless. AI tools can generate polished images and videos in seconds, turning every brand, creator, and…
PREMIER BANK’S NEW MANAGING DIRECTOR (CURRENT CHARGE), MD. MONZUR MOFIZ
Md. Monzur Mofiz has been appointed as Additional Managing Director (AMD) of The Premier Bank PLC and has subsequently been entrusted with the responsibility of Managing Director (Current Charge), effective…
Creative Destruction and a Culture of Growth: Nobel Lessons for Bangladesh’s Leap Forward
As an economics student, I often wonder: Why do some countries sustain growth while others stagnate? The 2025 Nobel Prize in Economic Sciences gave us a powerful answer to this…
Inflation’s Double-Edged Sword: Why Stable Prices Still Hurt Bangladeshi Consumers
“Inflation is easing”, so why does it still feel so hard? Headline inflation in Bangladesh has cooled from last year’s double-digit peaks, but most households don’t feel any relief at…
Tariff Wars and Geopolitical Conflicts: Impacts on Bangladesh’s Exports
Since 2018, Bangladesh’s economy has faced growing headwinds from global trade tensions and conflicts. For years, the country’s export engine, dominated by ready-made garments (RMG) sold primarily to Western markets,…
Superbrands Bangladesh 2025–26: Honouring Trust, Leadership, and the Power of Distinction
The evening of 20 September 2025 at Le Méridien Dhaka carried an atmosphere of composed anticipation. Corporate leaders, senior marketers, brand custodians, and industry thinkers gathered for a moment that…
Leading with Purpose: Zaved Akhtar on Building Future-Ready Leaders
The inaugural session of C-Suite Dialogue 2025, jointly organized by Bangladesh Brand Forum (BBF) and Independent University, Bangladesh (IUB), took place on August 18 at the IUB campus. The dialogue…
Amisheè Fine Jewels proudly announces Nusraat Faria as their official brand ambassador
Amisheè Fine Jewels, a distinguished brand in the luxury jewelry space with its flagship located in Dhaka’s Gulshan area, has selected acclaimed Bangladeshi actress and model, Nusraat Faria, to represent…
THE GEOPOLITICS OF GREEN: CHINA, EUROPE, AND THE US IN A CARBON-FREE RACE
Despite the uncertainty brought about by Donald Trump's administration over the past six months, one thing remains clear: "climate" technologies are declining, while "energy" technologies are gaining prominence. However, this…
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