BYD launches two variants of new green vehicle ATTO 3
Two variants of electric-SUV styled ATTO 3 that emit no carbon, have been introduced to the Bangladesh market. BYD, a leading electric vehicle manufacturer, launched the ATTO 3 line-up through…
pandamart celebrates 4 years with exclusive gift boxes and limited-edition Pau-Pau plushies
foodpanda’s online grocery delivery service, pandamart, is celebrating its 4th anniversary with a month-long campaign packed with exclusive discounts, surprise gift boxes, and limited-edition Pau-Pau plushies for customers. Throughout October,…
TECNO SPARK 30c: Built for Durability with 50-Month Smooth Performance and IP54 Protection
TECNO, the global leader in innovative technology, has officially launched the TECNO SPARK 30c in Bangladesh, the first phone from the new SPARK 30 Series, as part of its exciting…
ROSA by AkijBashir Group Awarded Best Sanitaryware Manufacturer in Asia
ROSA, the distinguished sanitaryware and bathware brand of AkijBashir Group, has been recognized as the “Best Sanitaryware Manufacturer in Asia” at the TecnAwards 2024. This prestigious award, presented by ACIMAC…
Grameenphone Enhances Customer Experience with World’s Largest Data Mediation Tool Deployment from Ericsson
Grameenphone, the leading digital connectivity provider in Bangladesh, has completed the world’s largest deployment of the EM24 software solution from Ericsson. This advanced tool efficiently processes vast amounts of network…
What’s Your Brand Strategy: Distinctiveness or Differentiation?
I wrote this piece while preparing for a brand strategy planning session for a growing consumer product brand. From what I've seen, this ongoing dilemma among entrepreneurs and marketers is…
How to Build a Powerful Brand Identity Rooted in Local Culture?
In Dhaka, the vibrant colours of rickshaws and the scent of street food are everywhere. Many local brands use these everyday scenes in their logos and designs. A tea shop…
Why ‘Having It All’ Isn’t Enough
In contemporary society, "having it all" has often been hailed as the ultimate objective, particularly for women who grapple with careers, family, and personal development. This idea was informed by…
Let’s Talk About Our Grief: A Cross-Cultural Perspective
Although an experience shared by all, grief is a complex emotion with vast, far-reaching cultural differences regarding how it is expressed and managed. The American perception of grief traditionally emphasises…
AI-Powered Fusion Control: The Path to Sustainable Energy Takes a Leap Forward
It’s nice to hear some good that AI does once in a while. Fusion occurs when two atoms, often light atoms such as hydrogen, combine to produce one heavier atom,…
The Crisis in B2B Marketing and Sales: Aligning the Disconnected Funnels
A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising…
When My Toaster Gets Smarter Than Me: Navigating AI’s Evolution and Our Human Purpose
Welcome to the Future You’re arguing with your toaster. Not because it burnt your toast but because it’s smarter than you. It’s making snarky comments about your breakfast choices while…
How Amazon Conquered the World
In the summer of 1994, a job posting for software engineers was made on Usenet, an early forerunner of Internet forums. The firm in question intended to "pioneer commerce on…
Turning the Tide: America’s Challenge in the Arab World
The relationship between America and the Arab world has been a tumultuous journey marked by conflicts, strategic alliances, and shifting public opinions. The ongoing support of the United States for…
Recognizing Sustainability Excellence: SDG Brand Champion Awards 2024 Celebrates 39 Pioneering Initiatives
39 sustainable brand initiatives were awarded in the 2nd edition of AkijBashir Group Presents SDG Brand Champion Awards in Association with Intellier and The Daily Star, held at Le Méridien…