Berger Paints Bangladesh Limited unveiled “Hariye Jai by Berger Illusions”, an immersive illusions exhibition celebrating imagination, creativity, and the impact of interior design on wellbeing, at Aloki on January 9,…
Dhaka Bank PLC welcomesthe Banking veteran Osman Ershad Faiz as its Managing Director and Chief Executive Officer (MD & CEO) on 11 January 2026. Faiz brings more than 30 years…
Global carbon emission reduction has been a matter of concern for decades. Although many countries are already working on it, it still seems like a matter of a far-fetched dream…
For nearly three decades, the annual United Nations Climate Change Conferences, better known as COPs, have been the world’s main decision-making arena for tackling global warming. When the first COP…
Abstract This article explores the evolution of Marketing 6.0, emphasizing the integration of artificial intelligence with human-centric values, particularly empathy, as a strategic driver in marketing leadership and organizational growth.…
The marketing environment has shifted into a state where new AI platforms appear so frequently that it has become difficult to treat any single launch as notable. Every promise to…
In today’s world, diverse perspectives are not just common; they are essential. Each individual brings unique beliefs, experiences, and ideas, and together, these differences form the foundation of creativity. Wherever…
For a profession that was once built almost entirely on ink, paper, and the quiet hum of a newsroom, journalism today feels more like a survival sport. Every year, a…
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
Winter arrives with its own quiet magic. The air cools, the days feel softer, and a familiar longing begins to form — a desire to pause, to step away, to…
What turns a business into a ‘brand’? Think about Singer. The company introduced its sewing machine in 1851. Sewing machines were revolutionary but very expensive at the time, costing more…
Abstract This study investigates how married men in Ghana engage with mobile fitness applications and the relational meanings that emerge from their use. Drawing on qualitative data from focus group…
There was a time when communication revolved around simple responses like yes, no, and very good. But Gen Z, born between 1997 and 2012, refuses to operate within that old…
The first climate summit held in the world's largest rainforest delivered a verdict as mixed as the ecosystem surrounding it. COP 30 convened in Belém, Brazil, November 10-21, 2025, producing…
Abstract The rise of marketing technologies (MarTech) has significantly altered how organisations approach customer engagement, decision-making, and capability development. However, the effectiveness of MarTech adoption often hinges not on the…