TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
HOW TO UNLOCK VIRAL SUCCESS WITH TECHNOLOGY
ADA- analytics. data. advertising and Insider are going to organise a webinar on how to utilise marketing technology to drive continuous end-to-end performance, marketing optimization, boost ROAS, and increase sales…
‘Think Like CEOs’: A new book collects the lauded ‘The Chief Executive Show’
Md Tajdin Hassan and Shuvashish Roy, leaders of business development at The Daily Star, have jointly compiled and released a new book, Think Like CEOs (Daily Star Books, 2021), which seeks to impart management…
FINTECH ADAPTATIONS DURING TIMES OF COVID-19 IN BANGLADESH
Financial technology or more easily said fin-tech is currently an industry that is growing rapidly all around us. Since people from all backgrounds nowadays are massively dependent on their smartphones…
The Rise of SuperApps in Asia
While the term “Super App” is not new, having been first brought to focus by BlackBerry founder Mike Lazaridis in 2010 and described as “a closed ecosystem of many apps that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.”, they have gained rapid popularity and success in the Asia-Pacific region in recent years.
RIDING THE FUTURE BUSINESS WAVES with the 04 Cs
Among the four foundations, ‘cause’ is always the anchoring philosophy- timeless and standing tall against the odds of nature. As long as an organization remains true to its core purpose of existence, it continues to exist, even when the other three foundations (connectivity, capacity, and culture) transform with passing time or fade away. In this case, empathy or human-centric practice comes into play. This secret formula of combining the 4 Cs to bolster a company’s foundation is how many world-known organizations have strived through the test of time and changing global business patterns.
IN CONVERSATION WITH KORVI RAKSHAND
One organization can't change the mindset of the people. But JAAGO is continuously working to positively impact our youth by creating awareness and arranging workshops on a particular topic. The most important thing that we can do right now to change the typical mindsets of the people is to bring the topic out there and talk about it. It will help the youth to get a better understanding of the topic while unlearning taboos.
The Hybrid Industry: Past, Present, and The Future
Put simply, the MICE industry (also known as the meetings or event industry so as not to be confused with rodents) is a sector of tourism in which lots of people travel to attend meetings, business-related incentive travel such as vacations (a form of incentive), conferences, and exhibitions. Meetings can range from anything between employee training seminars to director-only board meetings at a company.
ORGANIC FIBERS IN SUSTAINABLE FASHION: BANGLADESH IS STEPPING IN
To match the market trend, Bangladesh is now producing pineapple fiber- a great organic alternative. But it is no new invention, pina fiber has been a part of Filipino culture since the Spanish colonization. But it became the talk of the town in 2015 when the former US president Barack Obama sported a Barong Tagalog- an embroidered shirt sewn from pina fiber- at a global meeting in Manila. And now, the 15th century Filipino tradition is paving its way to today's fashion industry.
Most Valuable and Strongest Brands 2021
Every year, Brand Finance values over 5,000 of the world’s biggest and strongest brands. The results of these studies are used to create the annual report of the top 500…
Bangladesh Marketing Day 2021 to be celebrated virtually throughout the nation on 30th & 31st July, 2021
Marketer’s Institute Bangladesh (MIB) in association with the Department of Marketing of Public & Private Universities will be jointly organizing Bangladesh Marketing Day scheduled to take place on the 30th…
SENSUAL PROVOCATEUR : CONNECTING WITH NAZIA ANDALEEB PREEMA, ARTIST | ENTREPRENEUR | CULTURAL INFLUENCER
Authentic and Effective communication with a purpose is really essential. Having said that, one should also keep in mind that winning an award is not a prerequisite to creating great communication. There is, of course, the core fundamentals of creating an effective communication which must be addressed, but the real sizzle for communication lies in whether it has soul – which is only possible when it reflects the soul of the creative. Without “soul”, a communication cannot touch the heart and without connecting the heart, no communication can lead to behavior/perspective shift which is one of the major goals for most communications.
EARTHQUAKE AWARENESS: FIGHTING A DISASTER WE CAN’T PREDICT
500,000 earthquakes occur every year and about 100 are strong enough to cause notable damage. Like Robert Yeats said, "Major earthquakes near large cities around the world are inevitable. The loss of hundreds of thousands of lives is not."
In Conversation with Faisal Mahmud, Sr. Marketing Manager, BEOL
BEOL is having a shift between traditional and digital commerce compared to the pre-pandemic time. But to be honest, the traditional commerce of BEOL has not been affected much as BEOL is operating in the commodity market and this market operates in a different way compared to other industries. But during the last one year, we have seen so many digital platforms grow and approach us for business purposes. We are interested in doing business with these newly developed platforms and exploring more opportunities in the coming days.
THE EMERGENCE OF A NEW GENERATION: GEN C
Facing a pandemic for more than a year has instilled fear and uncertainty amongst the people. Haim Israel, Bank of America Global Research, opined, “ The crisis will scar them. And babies born even years after the pandemic will see it shaping their lives.”