Designing Corporate Purposes For Impact
Over the last decade, purpose has become the flavour du jour for corporations. Its popularity fuelled by statistics, reports, and CEOs extolling its virtues including: socio-environmental good, a north star…
Unsung Women Nation Builders Awards 2022′ Recognizes 7 Courageous Women
At the 6th edition of IPDC Finance’s signature Unsung Women Nation Builders Awards, 7 women were recognized for their indomitable spirit and tireless efforts in bringing about positive change in…
Spikes Asia Academy: THE NEXT – LOOK TO THE FUTURE OF CREATIVITY
Spikes Asia Academy launches The Next: What's the Future of Creativity in a World of AI? The future is here. Artificial intelligence is taking over the jobs of many. Machines…
Call for Submission – COMMWARD 2022
Bangladesh Brand Forum (BBF) in association with The Daily Star and in collaboration with Cannes Lions - International Festival of Creativity, brings to you the 11th edition of COMMWARD 2022:…
Made in Bangladesh, led by Bangladeshi people
It was during the mid nineties. Different organisations of our country were frequently making advertisements to promote their products. But the process was not a smooth one. Making advertisements meant…
Mother’s Day: Inspiring Communications by Brands in Bangladesh
Mother's Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. On this auspicious occasion, we'd like to share some…
Mindshare Bangladesh crowned with 6 Abby Awards at GoaFest 2022
Mindshare Bangladesh has set yet another shining example of excellence in the world of media and advertising. They have won six prestigious Abby Awards in the Innovative Use of Integrated…
HAVAL Bangladesh recently introduced attractive financing options for the BRAC Bank Premium Banking customers
Ace Autos, the authorized distributer of Haval SUVs in Bangladesh has signed a memorandum of understanding (MoU) with BRAC Bank, to provide exclusive privileges and discount to the bank’s Premium…
Your Brand Experience, not offers and discounts build a powerful brand.
There are two pharmacy stores near our home. One is a corporate pharmacy chain that has more than 200 outlets across the country. Another one is the standalone,…
The Paradox of Quantum Computing
To try distract you from these times of war and disease, let me tell you a joke: “Schrodinger takes his cat to the vet, for a check-up. The vet comes…
The Packaging Secrets That You Need to Know
The Packaging Secrets That You Need to Know by S M Didarul Hasan. The readers of Bangladesh Brand Forum are primarily experts in marketing field and a portion of them…
The Growth of the Influencers Marketing in Bangladesh
Now-a-days the presence of digitalization is visible in every aspect of our life; such as education, health and medicine, entertainment, marketing, finance sectors etc. When it comes to digital marketing,…
How can brands be frontrunners in solving for climate change beyond just greenwashing consumers?
Written by Harish Krishna, Associate, Quantum On August 9th, 2021 the Intergovernmental Panel on Climate Change (IPCC), a UN body that oversees advancement of knowledge on human-induced climate change, released…
What it takes to become self-made entrepreneur
Unless you have a strong enough reason for pursuing entrepreneurship, it will only increase your sufferings. The "self-made" entrepreneur is a glorious badge that many aspiring businessmen want to wear.…
Innovation doesn’t have to be that much “out of the box”
In our day-to-day life in office, we seek for improvements. Improvement in process, innovation in product feature/service delivery process, and so on. While searching for areas of improvement or innovation,…