by Md. Saidur Rahman Sagor
The Internet revolutionized the way we live, learn, communicate and the way we do our business. Easy access to the internet is paving the way of new users coming online every day. Today, we find ourselves in the midst of the greatest information and communications revolution in human history. Most of us can’t and won’t imagine our lives without the internet where the consumer behavior is changing everyday. Nowadays in digital marketing, it’s all about the results and the trending data derived from online. Think again, it’s actually data driven marketing today.
With the help of G&R’s publisher data on the user trends in Bangladesh we can successfully navigate the digital marketing landscape. Splitting G&R data from most of the Bangladeshi websites over a recent period of time, it ranks browsers based on traffic/users engagement. Whenever searching a Bangladeshi website, the following scenario reveals:
The data shows that Chrome is the most popular browser now and it is equally popular in mobile and desktop. It is the browser with the highest number of pageviews in Bangladesh. Firefox stands next to Google Chrome with 24.46% of traffic coming from the browser where Opera Mini stands in third. This also carries significance insight. While popularity of Chrome indicates a balance, it also suggests growing maturity of our internet users.
Here are two essential questions we frequently face ourselves whenever we think of online market in Bangladesh.
- Where are our visitors coming from?
According to the search trends of G&R, Bangladesh makes up 80.22% of the total traffic coming into the country. Saudi Arabia and U.S.A. follow closely behind with 2.4% and 2.35% respectively. This information will definitely help us to create a sound strategy to penetrate the local market keeping an eye on relevant traffic users in mind. With further concrete research we may discover that the NRBs in Saudi Arabia are making a significant engagement online or that marketing professionals in the U.S.A. are actively searching for South Asian digital marketing trends.
- Where’s the scope for the highest number of engagement within Bangladesh?
With a rapidly increasing digital population in Bangladesh, and many brands targeting the urban rural and rural population in order to send their message and product to all corners of the country, any successful digital marketer needs to be aware of the population demographic in Bangladesh. With the data below, we can clearly see that Dhaka is still the key player when it comes to traffic, but a significant chunk still lies with the areas outside the capital city.
Data from different location bases help us to find the density proportion of our target consumers in a right location. We can focus our advertising on the areas of right customers, and thus finding a better ROI. One helpful takeaway from this article is that while the data from different location bases show that though Dhaka is at the top, the market of a different location is huge. So we have to decide whether we diverting our digital strategies to be more Dhaka centric or other locations.
The smart digital marketer knows that while there are always restrictions to how much data can reveal about the digital marketing landscape, it’s always possible to find relevant insights which can be a game changer for any strategy development. Strong marketing strategies rely on using timely data and keeping pace with the market trends.
We are gradually depending on the knowledge derived from the continuous stream of data from the internet, we have no idea how we managed our way of lives before. User behaviors are constantly shifting online, so the sooner we start incorporating data trends to re-target the market, advertising strategy and content distribution online- we can see positive results at the end of the day.
