Greenwashing is happening and lots of big brands are confusing us with deceiving claims

BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with the launch of ClaRose, a natural face care range offering…

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Not-so-global warming: why brands need to look local for global impact

This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia…

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