The Past, Present, and Future of Corporate Architecture
Existing in a market that is highly competitive and complex is a challenge. Building a unique image that triggers a clear mental image of a company has been a fundamental…
EARLY PLANNING A KEY TO SUCCESS
Figuratively speaking, when you think about doing something, well, “you just made a plan.” But in a more formal perspective, planning is an actual process. Success doesn’t happen by chance.…
The Future of Global Health System
The Covid-19 Pandemic has mercilessly pointed out the vulnerability we all share. Our shared vulnerability to a global crisis like a pandemic is beyond borders, beyond the global North-South disparity…
BOAT SHOWS – AS A PROMOTIONAL VEHICLE
Using Boats as promotional tools to reach the most remote target groups
CRISIS MANAGEMENT PLAN FOR YOUR BRAND
Does your organization have a plan for crisis management? Before we go on to that, let’s begin with the word ‘crisis’. From an organizational perspective, crisis is a sudden and…
THE ART OF COPYWRITING
Written By Mehtaj Reza Like it or not, advertisement is now an interloper that consumers want to block and skip. Of all the 21st century challenges that marketers are facing,…