Reducing Carbon Footprint in Business Operations and Supply Chains

It has long been a common knowledge that our world is grappling with the devastating effects of climate change. This includes outcomes like increased temperatures, rising sea levels, and frequent…

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Greenwashing is happening and lots of big brands are confusing us with deceiving claims

BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with the launch of ClaRose, a natural face care range offering…

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Not-so-global warming: why brands need to look local for global impact

This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia…

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Brand Finance and International Advertising Association Commissions the First ever Sustainability Perception Index

Companies need to pay closer attention to customer perceptions of sustainability and see it as a huge financial benefit which adds real value to an organisation, according to a new…

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The Emergence of Utilising Demographic Dividend and Overcoming the Foreseeable Challenges

Approximately 57% of the population is employed in Bangladesh. The 8th most populous country is also the land of one of the massive youth unemployment rates in the world, slightly…

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The Journey of a brand aligned with Country’s Infrastructural Development

Bangladesh's development in the last few years can be depicted profoundly by the unprecedented infrastructural development we have obtained. 2022 is an excellent example in this regard. This year the…

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A Race to Relevancy or Efficiency? – The World Bank and Its Transitions

“Powerful states seek to construct international political economies that suit their interests and ideologies.” To explain the statement further, it means hegemons create such a set of rules and organisations…

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