MCDONALD’S BURGER MENU FOR THE WORLD CUP CHAMPIONS
Food chains & beverage companies have always targeted the World cup as a great way of boosting their sales while coming up with fabulous campaigns that attracts viewers from all…
SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION
Cutting right to the chase, let's talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten…
FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS
It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a…
THE UNIQUE SUBSCRIPTION PACK BY THE HIMALAYAN TIMES
By Jayant Savant, Creative Leader, Brand Custodian, Problem Solver Surprises. Who doesn’t like them? We all are excited when a surprise comes our way. Husbands can vouch for this, as the…
ECO-FRIENDLY BRAND COMMUNICATION – LEARNING FROM NEPALESE ADVERTISING
By JAYANT SAVANT, Creative Consultant Media landscape is dynamic. So then, this might come as a surprise. Especially, when every brand and every advertiser is hunting for a bigger chunk of…
REMEMBERING OUR ROOTS
ROBI “BIJOY ITIHASH” DELIGHTFULLY INTEGRATES HISTORY AND TECHNOLOGY BY FARHAT CHOWDHURY ZISHAN Almost every brand in Bangladesh aspires to come up with a campaign involving the Independence Day of the…
SUCCESS STORY OF A BANGLADESHI BRAND FEATURED BY FACEBOOK BUSINESS
Facebook Business is the Bible of doing business on Facebook. They make authentic case studies of brands that succeed using Facebook Marketing. Recently campaign case study of a Bangladeshi brand…
4 Signs of A Competitive Work Place
Managers often choose competitive work environment as a means to motivate people. The idea of regularly being compared to your peers is a strong motivator to work harder and longer…
Leadership Mannerism: In conversation with NAZIA ANDALEEB PREEMA President, WIL (Women in Leadership)
Nazia Andaleeb PREEMA, one of the most prolific and prominent contemporary visual artists of Bangladesh, has been dealing with the issues of women through innovative approach, distinct technique and lyrical…
Monsoon Mischief: Managed!
By Fabiha Naz Kabir Monsoon is basically the season which pours happiness and relief in the form of raindrops after the extreme heat in summer. Rains are great to beat…
What’s your Pick this Holiday?
Tourism and Bangladesh; barely a decade back, would the two words be considered far from complimentary. Well, times have changed. Our 162 million-strong population – which, according to the CIA…
What if we had a 6-hour work day?
Have you ever thought about the work hour trend we have in Bangladesh? Is it really fair and efficient? Is there any way we could do more or at least…
Brand Activation with Interactive Tech
Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as they were…
“Augmenting Interaction through Rich Media in Bangladesh”
“The future of brands is interaction, not commodity.” – Hugh McLeod Imagine yourself surfing through your favorite websites, reading a newspaper online - what are the most common things that…
The New Age of Branding
Day 6 Pill 1 (Morning) Sensory branding and the power of appealing to "Nose" The hottest development in marketing over the last few years has been neuro-marketing as well as…