Written by Taposh Ghosh [spacer color="9CC234" icon="fa-book" style="1"] The media industry of Bangladesh, having to cater to an audience of 160 million people, has experienced exponential growth since its inception…
Ayesha Jahan Bibha Why do you get paid? Please don’t feel attacked, because, I do really believe that it’s the right time to start with this basic and straight question.…
By Martin Roll Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world's most…
Anybody Can be a Billionaire The annual list of the world's billionaires is out. There are 1,810 billionaires in the world today (down from 1,826 last year). However, what's interesting…
After months of conducting ideation competitions along with knowledge sessions & showcasing across seven divisions of the country, DCCI presents Bangladesh YouthFest will complete its first season with a Grand…
Mr Partha Sinha is the Director and the Chief Strategy Officer at Publicis South Asia. He is a marketing and communication professional and has worked in various renowned organizations like…
September 2009. Michael Kuehner, after leaving as the Head of India/Nepal sub-region for Nokia Siemens Networks with trails of success, engages himself in a rather dimming telecom service provider of…
Ever heard of a radio station being a friend, philosopher and guide? No? Well Colours FM 101.6 is just that. It is your friend that guides you, it is a…
Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just…
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…
Following is an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western…
In the perspective of concept, communication, consumer insights Members of marketing community have long debated the secret of making successful brand. Different brand building philosophies have been developed world wide…
Brands & Brand management are vast topics in themselves. Covering these in a nutshell is nothing short of a challenge. Also, the world today is pacing so fast, defining what…
A simple arithmetic question for you: ‘A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball…