Hermès – The Strategy Insights Behind the Iconic Luxury Brand
By Martin Roll Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world's most…
Brands & Billionaires of Tomorrow Will be Built on the Internet
Anybody Can be a Billionaire The annual list of the world's billionaires is out. There are 1,810 billionaires in the world today (down from 1,826 last year). However, what's interesting…
DCCI Presents Bangladesh YouthFest to Hold Grand Finale on the 13th & 14th of May
After months of conducting ideation competitions along with knowledge sessions & showcasing across seven divisions of the country, DCCI presents Bangladesh YouthFest will complete its first season with a Grand…
Why has Every Brand Advertisement Started to look the Same!
Mr Partha Sinha is the Director and the Chief Strategy Officer at Publicis South Asia. He is a marketing and communication professional and has worked in various renowned organizations like…
Robi Axiata Ltd: An Epitome of Business Transformation to Success
September 2009. Michael Kuehner, after leaving as the Head of India/Nepal sub-region for Nokia Siemens Networks with trails of success, engages himself in a rather dimming telecom service provider of…
Colours FM – The colourful Side of Radio-listening
Ever heard of a radio station being a friend, philosopher and guide? No? Well Colours FM 101.6 is just that. It is your friend that guides you, it is a…
Digital Marketing – the Holistic Approach
Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just…
Asian Brand Strategy (part 3)
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
Asian Brand Strategy (part 2)
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…
Asian Brand Strategy
Following is an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western…
Evolution of Branding in Bangladesh
In the perspective of concept, communication, consumer insights Members of marketing community have long debated the secret of making successful brand. Different brand building philosophies have been developed world wide…
Evolution of Brand Management – A Global Perspective
Brands & Brand management are vast topics in themselves. Covering these in a nutshell is nothing short of a challenge. Also, the world today is pacing so fast, defining what…
The Less Obvious Rules of Success
A simple arithmetic question for you: ‘A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball…
Per Pederson Shares His Remarks on Grey Dhaka
Working at Grey Global for two decades, Per Pederson has been honing the craft of creative advertising worldwide and is renowned throughout the globe for his relentless drive towards the…
BRAC Bank & Guardian Life Insurance Sign Agreement
BRAC Bank Limited signed an agreement with Guardian Life Insurance Company Limited to provide life insurance coverage to Small Business unsecured loan customers. Syed Mahbubur Rahman, Managing Director & CEO,…