WHAT MAKES SUPERBRANDS STAND OUT
Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The…
REINVENTING STORYTELLING – A LOOK INTO THE CHANGES IN CREATIVE COMMUNICATION
Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand's success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect…
CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018
Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players…
A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN
Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with…
HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES
Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always…
NURTURING THE CONSCIENCE OF COMPANIES
With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant's recent privacy and data scandal, we decided to look into a very sensitive and less…
DEFINING THE NEXT 300 MILLION SECONDS
Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are…
INTERBRAND: THE BEST GLOBAL BRANDS OF 2017
2017 has been amazing for all the brands spread across the entire globe. From unveiling jaw-dropping new products to integrating state-of-the-art technology – brands have crafted their stories in many…
NRB CONCLAVE – TRANSFORMING BANGLADESH THROUGH KNOWLEDGE REMITTANCE
For Bangladesh, the demography dividend phase is not so far away to be over. It is 2018 now, and within next 20 years the demographic dividend, the window of economic…
9TH BEST BRAND AWARD RECOGNIZES THE TOP BRANDS OF THE COUNTRY
“A brand is a promise. A good brand is a promise kept”, said Former Coca-Cola CEO Muhtar Kent. For the brands that are loved by people, keeping the promise is…
A TIME TUNNEL INTO BRANDING
BY SYED IBRAHIM SAAJID London, a quintessential cosmopolitan city, is a treasure-trove of museums. At the heart of the city is the famous Notting Hill area and just at the…
SHAPING THE FUTURE OF CREATIVE COMMUNICATION – A LONG WAY TO GO
Only change is permanent. If this phrase is applicable to one context; then that is marketing. Even a decade back marketing was all about advertising. Sales was directly correlated to…
Communication Summit & COMMWARD 2017
Data-driven information and innovation in the 21st century has made people more active digital citizens and made firms all the more competitive and efficient. But there is a new factor…
Budget FY 17-18: Impact on Businesses
When the budget for the fiscal year 2017-18 was announced in June amid much fanfare and criticism, many were surprised to see the expected uniform VAT law pushed back by…
Creative Entrepreneurship in 21st Century
The world is changing faster than ever. Technology is accelerating, job security is declining and income inequality is increasing. People are overworked and underpaid. With less time and freedom, people…