Goodbye, Big Idea
By Jayant Savant Since my foray into advertising, I have been exposed (or rather over-exposed) to the term 'The Big Idea'. For creative folks who have been fed on traditional…
Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership
By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned…
The A.B.C.D.E. for a Digital Marketer
by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest…
How to Make Your Idea a ‘Hot Selling Cookie’?
Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also…