The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values…
By Jayant Savant Over the years, Dynamic Creative Ads, as well as advertising in general, has become a major tool used by brands to deliver their message across to a…
By Fabiha Naz Kabir Monsoon is basically the season which pours happiness and relief in the form of raindrops after the extreme heat in summer. Rains are great to beat…
By Jayant Savant Since my foray into advertising, I have been exposed (or rather over-exposed) to the term 'The Big Idea'. For creative folks who have been fed on traditional…
By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned…
by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest…
Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also…