LEADERSHIP DILEMMA: GUIDANCE VS. DOMINANCE
By Farhan Orzin Who doesn't love to get soft soap from their bosses? None would mind about that because sweet talk is always soothing. But, think of a bigger picture…
ECO-FRIENDLY BRAND COMMUNICATION – LEARNING FROM NEPALESE ADVERTISING
By JAYANT SAVANT, Creative Consultant Media landscape is dynamic. So then, this might come as a surprise. Especially, when every brand and every advertiser is hunting for a bigger chunk of…
STRATEGIC CREATIVITY: FINDING ORDER IN CHAOS
By Syed Ibrahim Saajid One of the things that make human species unique is our inherent creativity. Creativity is the ability to challenge assumptions, break boundaries, recognise patterns, see in…
FACEBOOK BLUEPRINT – LEADING THROUGH KNOWLEDGE
Do you take advantage of digital marketing services like PR Digital? If you are a brand manager or an entrepreneur; chances are you do. And you must have had your…
IDEATE, EXECUTE & MEASURE – A GUIDE TO THE LATEST MARKETING TOOLS
In this age of information, one is bound to stumble upon new strategies, tactics, and tools marketers should add to their mix. Especially at this time of year, the internet…
STAND OUT FROM THE CROWD – A 7-STEP GUIDE TO PERSONAL BRANDING
In today's competitive world, the biggest challenge a professional faces is not to become just another face in the crowd. The only way to save yourself from this dismal outcome…
Why Employee Wellness Matters
Employee health and wellness is often an issue overlooked by most businesses in countries such as Bangladesh. That's why some business use something like a benefit administration software. These systems…
Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations
There can be a plethora of reasons why you wish you were a digital marketer. Maybe you're the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe…
7 Techniques To Increase Your Workplace Productivity
Productivity is acute to your achievements at the workplace. Bosses and business owners know this, which is why the use of software such as Deputy that helps to simplify the…
How Not to get Stuck in a Dead-end Job
Tajdin Hassan Head of Marketing | The Daily Star Do you stress after graduating or while stepping into your professional life whether your target job will end up making you…
3D render of a Christmas mug on a wooden table against a snowy landscape
6 Tips to Help You Prepare for Winter
By Taposh Ghosh November is here and Westeros is not the only place where ‘winter is coming'. In recent years, winters have been rather mild and the change in seasons…
digital composite of school materials on table with library background
On Branding and Private Universities
The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values…
What Women Want – An Advertiser’s Perspective
By Jayant Savant Over the years, Dynamic Creative Ads, as well as advertising in general, has become a major tool used by brands to deliver their message across to a…
Monsoon Mischief: Managed!
By Fabiha Naz Kabir Monsoon is basically the season which pours happiness and relief in the form of raindrops after the extreme heat in summer. Rains are great to beat…
Goodbye, Big Idea
By Jayant Savant Since my foray into advertising, I have been exposed (or rather over-exposed) to the term 'The Big Idea'. For creative folks who have been fed on traditional…