FACEBOOK BLUEPRINT – LEADING THROUGH KNOWLEDGE
Do you take advantage of digital marketing services like PR Digital? If you are a brand manager or an entrepreneur; chances are you do. And you must have had your…
IDEATE, EXECUTE & MEASURE – A GUIDE TO THE LATEST MARKETING TOOLS
In this age of information, one is bound to stumble upon new strategies, tactics, and tools marketers should add to their mix. Especially at this time of year, the internet…
STAND OUT FROM THE CROWD – A 7-STEP GUIDE TO PERSONAL BRANDING
In today's competitive world, the biggest challenge a professional faces is not to become just another face in the crowd. The only way to save yourself from this dismal outcome…
Why Employee Wellness Matters
Employee health and wellness is often an issue overlooked by most businesses in countries such as Bangladesh. That's why some business use something like a benefit administration software. These systems…
Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations
There can be a plethora of reasons why you wish you were a digital marketer. Maybe you're the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe…
7 Techniques To Increase Your Workplace Productivity
Productivity is acute to your achievements at the workplace. Bosses and business owners know this, which is why the use of software such as Deputy that helps to simplify the…
How Not to get Stuck in a Dead-end Job
Tajdin Hassan Head of Marketing | The Daily Star Do you stress after graduating or while stepping into your professional life whether your target job will end up making you…
3D render of a Christmas mug on a wooden table against a snowy landscape
6 Tips to Help You Prepare for Winter
By Taposh Ghosh November is here and Westeros is not the only place where ‘winter is coming'. In recent years, winters have been rather mild and the change in seasons…
digital composite of school materials on table with library background
On Branding and Private Universities
The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values…
What Women Want – An Advertiser’s Perspective
By Jayant Savant Over the years, Dynamic Creative Ads, as well as advertising in general, has become a major tool used by brands to deliver their message across to a…
Monsoon Mischief: Managed!
By Fabiha Naz Kabir Monsoon is basically the season which pours happiness and relief in the form of raindrops after the extreme heat in summer. Rains are great to beat…
Goodbye, Big Idea
By Jayant Savant Since my foray into advertising, I have been exposed (or rather over-exposed) to the term 'The Big Idea'. For creative folks who have been fed on traditional…
Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership
By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned…
The A.B.C.D.E. for a Digital Marketer
by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest…
How to Make Your Idea a ‘Hot Selling Cookie’?
Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also…