Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the course on ‘Digital Marketing & Communication Qualification’.
Via this course, students will gain an in-depth consideration of the communication, advertisement and digital marketing capabilities that can be embedded within strategic marketing planning. This course provides insight into how organizations can implement core marketing and digital marketing capabilities into strategic marketing planning.
This course will cover all the roles and responsibilities of fresh grads or professionals interested to attain the knowledge and skills on creating digital marketing mixes can enable organizations to respond with agility to market needs. The student will typically be operating in a wider marketing role and will be required to integrate digital solutions into the marketing plan.
COURSE SESSIONS
Our course will be covered in 6 sessions:
Session 1: Introduction & Course 0verview
Marketing Landscape and the disruptive digital marketing environment
Session 2: Advertising
The Purpose of Adverts, Key elements, Positioning the Message & Media Planning
Session 3: Communication
Viral Marketing, avoiding Pitfalls in Marketing and Advertising
Session 4: Introduction to Social Media Marketing
Basics of Marketing with Social Media, Marketing Tools and Tips for Success
Session 5: Marketing with Google and Facebook
Google Analytics, PCC/AdWords, SEO, and Facebook marketing
Session 6: Other Social Media Marketing
YouTube, Reddit, Pinterest, Twitter, Linked In, Tumblr
CLASS SCHEDULE
This is a 2 weeks program, starting from February 2, 2018, to be running until February 10, 2018. Students will get 12 hours of tutoring and will be fully supported by online self-learning with unlimited access to the advanced online learning management system.
Details of the Class Schedule to be found in the brochure below
- Friday, February 02, 2018 4.00pm to 6.00pm (session 1) – Tanvir Ahmed
- Saturday February 03, 2018 2.00pm to 7.00pm (session 2 & 3) – Dr. Bidit Dey
- Friday, February 09, 2018 4.00pm to 6.00pm (session 4) – John Chacksfield
- Saturday February 10, 2018 2.00pm to 7.00pm (session 5 & 6) – Peter Sumpton
APPLICATION PROCEDURE & COURSE FEES
The course fee is £235 (Approx. BDT 25,850/+VAT) per person. Registration with Bangladesh Brand Forum and payment to be made online at www.professional-qualifications.com or to Brandzeal. The last date to register for this course is Tuesday, January 29, 2018.
Find more by downloading : [button link=”https://cdn.bbf.digital/wp-content/uploads/2018/01/13052900/DMCQ-BROCHURE.pdf” icon=”fa-download” side=”left” target=”” color=”23b740″ textcolor=”ffffff”]COURSE BROCHURE[/button]
FOR REGISTRATION & INFORMATION
Email: [email protected]
Call: 01973-443-330
ABOUT BBF CENTER OF KNOWLEDGE & INNOVATION
BBF Center of Knowledge & Innovation is an initiative of Bangladesh Brand Forum that will provide corporate and professional training. As the generation is progressing more towards soft skills and the presence of diverse knowledge to acquire goals at work, professionals are required to attain understanding from outside of their regular ecosystem.
