Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding of digital marketing tools and tactics which can be used effectively in an online environment. The module focuses on the innovations available to businesses through digital marketing including PPC; SEO; Content Marketing; and Social Media whilst also enhancing marketers knowledge of the digital landscape, metrics & analytics, and online audiences, encouraging marketers to embrace the positives of digital disruption.
For many organizations, digital marketing has evolved from a set of tactical actions into a significant element of strategy. This course will provide you with an in-depth consideration of digital marketing capabilities that can be embedded within strategic marketing planning.
COURSE OUTLINE INCLUDES
> Implementation of Digital Marketing strategies into strategic marketing planning
> Analysis of the macro and micro environments to assess the impact of the disruptive digital landscape in delivering objectives
> Develop strategic recommendations
> Recognition of how creating digital marketing mixes can enable organizations to respond with agility to market needs.
ASSESSMENT PROCESS
There will be an online test after each class and the learner has to achieve 70% to pass and is given two attempts (30% weight). The assessment will require submission of a work-based portfolio which is broken down into three tasks – Research, Plan & Report (70% weight).
KEY RESOURCE PERSONS
The course outline has been designed in line with Chartered Institute of Marketing’s Digital Marketing Qualification standard, by Cambridge Professional Academy, United Kingdom. The course leader is Tanvir Ahmed and course will be delivered by Dr. Bidit Dey, Miriam Berger & Peter Sumpton. They all are highly experienced digital marketing professionals and expert trainers.
ELIGIBILITY
Prospective candidates must have Bachelor’s degree in business studies (marketing).
COURSE SCHEDULE
This is a 6 weeks program, students will get 1 class each week and each of those will be 2.5 hrs long. This will be fully supported by online self-learning with unlimited access to the advanced online learning management system. The course starts on Friday, January 12, 2018. Classes will take place on every Friday from 2.00pm to 4.30pm (Bangladesh time).
APPLICATION PROCEDURE & COURSE FEES
The course fee is £375 + Government applied VAT per person. Registration with Bangladesh Brand Forum and payment to be made online at www.professional-qualifications.com or to Brandzeal. The last date to register for this course is Tuesday, January 9, 2018.
NOTE: The course demands a mandatory presence on each class day and also pass the exams to get the certification.
FOR REGISTRATION & INFORMATION
Email: [email protected]
Call: 01720 426629
ABOUT BBF CENTER OF KNOWLEDGE & INNOVATION
BBF Center of Knowledge & Innovation is an initiative of Bangladesh Brand Forum that will provide corporate and professional training. As the generation is progressing more towards soft skills and the presence of diverse knowledge to acquire goals at work, professionals are required to attain understanding from outside of their regular ecosystem.
