Asian Brand Strategy
Following is an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western…
Mobile Mania – A Look into the Frenzied Market
Mobile telephony, among others, has a tremendous future in Dhaka – the most populated city in the world that is still growing at an unprecedented rate, as are its middle…
“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times
by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in any business no matter what, so it's necessary to identify…