Bangladesh Brand Forum (BBF) is organizing the second edition of Digital Marketing Summit (#DMS2015) to inspire and share the know-hows of online marketing. The day-long summit has been designed with…
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…
Following is an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western…
Mobile telephony, among others, has a tremendous future in Dhaka – the most populated city in the world that is still growing at an unprecedented rate, as are its middle…
Indranil Chakraborty, more popularly known as IC, has had over 21 years of experience in the corporate world. His formative years and two-third of his career were spent in Unilever, in…
Creativity and Spikes Asia Suppose you have ideas, but you have not acted on them. You will be called imaginative but not creative at all. Creativity comes when ideas are…
Among the many creative marketers enlightening the audience at Communication Summit at Commward 2014, Partha Sinha well captured the attention of the marketers with his keen observation on the current…
The Reading Fervour Exploring the 20 Most Influential Managerial Books of All Time If we encounter a man of rare intellect we should ask him what books he read. -…