PERSONALIZATION: DRIVING MARKETING SUCCESS
What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power…
WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON
A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters…
INNOVATION IN ADVERTISING
The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day. It has simultaneously increased…
SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION
Cutting right to the chase, let's talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten…
HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES
Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always…
FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS
It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a…
ENROLLMENT BEGINS FOR CIM SECOND BATCH
Bangladesh Brand Forum, in association with Academy for Professional Qualifications, introduces in Bangladesh the second batch on the course “The Chartered Institute of Marketing”. The course will focus on the knowledge…
COURSE ON DIGITAL MARKETING
Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the second batch of the course on ‘Digital Marketing’. Via this course, students will gain…
Interactive Experience: The Future of Brand Activation in Bangladesh
Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire,…
Embracing Womanhood for Brand Activation
Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses…
AMES 2016 Launches Effectiveness Academy
The Asian Marketing Effectiveness & Strategy Conference & Awards (AMES) has launched an academy programme that places effectiveness at the core of brand communications and strategy. The Academy will equip participants…
Bangladesh Retail Congress 2016
Bangladesh Brand Forum organized the first ever summit on retail business in Bangladesh, called Bangladesh Retail Congress, held on Saturday, 7th February at Dhaka’s Le Meridien Hotel. The theme of…
By Oliver1983 (Own work) [GFDL 1.3 (www.gnu.org/licenses/fdl-1.3.html)], via Wikimedia Commons
Nation Branding
Nation branding has become increasingly popular over the past two decades. It is hard to not be exposed to campaigns such as “Dubai: The Jewel in the Desert,” “Incredible India,”…
Dhaka University Marketing Club Hosts ‘Exploration With Experts’
Solution is not what attracts today’s youth; they are much more interested to align their knowledge and passion and pursue their dreams for a brighter future. However, the transition from…
Digital Marketing – the Holistic Approach
Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just…