Data clean rooms (DCRs) are emerging as indispensable tools for modern businesses, particularly in marketing. These secure, privacy-compliant platforms enable organisations to analyse and share data collaboratively without exposing sensitive…
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses…
Taking the message to the target group is getting more challenging than ever before. There are many reasons: competition is getting fiercer, customer expectations are reaching new heights, and people…
A growing crisis in B2B marketing is the lack of alignment between marketing and sales teams, as revealed by a recent LinkedIn analysis. This disconnect, coupled with insufficient brand advertising…
Adidas and Nike, household names that have dominated the sports scene for decades, started with shoes catered to professional athletes and are now huge brands in sports that sponsor the…
In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of…
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power…
A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters…
The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day. It has simultaneously increased…
Cutting right to the chase, let's talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten…
Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always…
It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a…