Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses with an innovative and environmentally friendly product of LPG cylinders, has stood by the women all across the country, supporting them through empowerment. This Women’s Day, they dedicated a campaign to engage all the women.

Social media is a changing and evolving new landscape and Facebook happens to be the leading social media network in Bangladesh. In the digital world, new channels and media forms are always being made and experimented with. GIFs are a relatively new content format which is going viral on Facebook.

Omera LPG recently launched a Women’s Day GIF Campaign that focused on bringing the digital target market to their platform by letting them actively participate with their GIFs which was designed to inform and empower women users through a positive message.

The GIF themes that were featured were around the lines of “What kind of a woman are you?” and “Can you identify this legendary woman?”. The resulting campaigns paid a tribute to beloved female national figure, which associated Omera LPG as a brand with a patriotic sentiment , as well as one which promotes women empowerment, targeting their prime audience.