Brand: The soul of a business
What turns a business into a ‘brand’? Think about Singer. The company introduced its sewing machine in 1851. Sewing machines were revolutionary but very expensive at the time, costing more…
Branding Without Falling into the Cringe Trap
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
A Tide of Change: How Consumers are Driving Brands Towards Sustainability
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
What’s Your Brand Strategy: Distinctiveness or Differentiation?
I wrote this piece while preparing for a brand strategy planning session for a growing consumer product brand. From what I've seen, this ongoing dilemma among entrepreneurs and marketers is…
CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE
Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one of its kind. Dwellers of Dhaka city started to relish…
Interactive Experience: The Future of Brand Activation in Bangladesh
Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire,…
Embracing Womanhood for Brand Activation
Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses…
Why has Every Brand Advertisement Started to look the Same!
Mr Partha Sinha is the Director and the Chief Strategy Officer at Publicis South Asia. He is a marketing and communication professional and has worked in various renowned organizations like…
Muralidhar on Brand Building & Market Research
Muralidhar Salvateeswaran is a management professional with close to 18 years of experience in the Market Research and MR Off shoring industry spanning Gallup, NFO/TNS, and Kantar Operations. Currently, Managing…
Asian Brand Strategy (part 3)
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
Asian Brand Strategy (part 2)
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…
Evolution of Brand Management – A Global Perspective
Brands & Brand management are vast topics in themselves. Covering these in a nutshell is nothing short of a challenge. Also, the world today is pacing so fast, defining what…
“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times
by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in any business no matter what, so it's necessary to identify…