SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION
Cutting right to the chase, let's talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten…
FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS
It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a…
Embracing Womanhood for Brand Activation
Women’s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses…
10 Things You Can Do with Samsung Note 5
The Biz. Executive story As a corporate executive, you work hard to create an edge in your organization. Communication, networking and coordination are your constant engagement. Samsung Note 5, with…
Colours FM – The colourful Side of Radio-listening
Ever heard of a radio station being a friend, philosopher and guide? No? Well Colours FM 101.6 is just that. It is your friend that guides you, it is a…
Aarong – Bridging Fashion with Craftsmanship
Aarong, meaning ‘village fair’, was first established December 18, 1978. In 1976, BRAC engaged a small number of rural women to produce crafts and their only buyers were a few…
Asian Brand Strategy (part 2)
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…