The Quiet Crisis of Too Many Tools, Not Enough Direction
The marketing environment has shifted into a state where new AI platforms appear so frequently that it has become difficult to treat any single launch as notable. Every promise to…
What’s the right AI for you?
If you feel like everyone is talking about a new groundbreaking AI almost every other month, you are not alone. That’s literally what’s happening right now. ‘AI’, being the trendy…
Monetising Creativity: Strategies for Brands and Influencers in the Creator Economy
The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…