Tay Guan Hin, a renowned personality in the creative world joins BBDO Singapore as the Chief Creative Officer. Guan Hin will lead the creative team from the BBDO regional headquarters at this extremely critical time with the management team including Nick Morrell, Managing Director BBDO Singapore and Andy Wilson, Head of Strategy BBDO Asia who together will leverage the potential of the network both locally and regionally. As Singapore comes out of lockdown and starts living the new normal, BBDO Singapore is looking to future success by forwarding the way they think and forwarding the work. BBDO is getting ready for what is to come in Singapore and across the region.

Guan Hin boasts over 28 years of advertising experience in APAC, solving business challenges with his creative work. He joins BBDO at a critical time, with huge growth potential as businesses begin to reopen in Singapore, as they implement phase two following the circuit breaker. Guan Hin most recently founded TGH Collective, and prior to that he has held several creative leadership roles including Regional CCO at JWT as well as working as a number of 4A agencies including Saatchi & Saatchi and Leo Burnett. Over the course of his career, he has received over 300 creative awards and was the first Asian in South East Asia to receive the honor to be the Jury President at Cannes Lions. Not to mention, Guan Hin was also the first-ever Jury President of Commward and Digital Marketing Award of Bangladesh Brand Forum.